Vice President, Product Marketing

Vice President, Product MarketingThis role has been designed as ‘Hybrid’ with an expectation that you will work on average 2-3 days per week from an HPE office.Who We Are : Hewlett Packard Enterprise is the global edge-to-cloud company advancing the way people live and work. We help companies connect, protect, analyze, and act on their data and applications wherever they live, from edge to cloud, so they can turn insights into outcomes at the speed required to thrive in today’s complex world. Our culture thrives on finding new and better ways to accelerate what’s next. We know diverse backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good. If you are looking to stretch and grow your career our culture will embrace you. Open up opportunities with HPE.Job Description : HPE is looking for a Vice President of Product Marketing to build and lead a high performing team across multiple technology areas. You’ll assess the market, understand the competitive landscape, articulate our unique differentiation, and position products to new and existing customers. You will partner across the marketing and sales teams to define the go-to-market strategy and lead the creation of programs to meet targets. This role requires a senior, experienced expert in product positioning and messaging, developing marketing and sales support materials, identifying and capitalizing on market trends, and acting as a liaison between our marketing organization and Business Units.Core Responsibilities : Define the role of Product & Solution Marketing within HPE, and lead the transformation of the PSM team and broader marketing organization in new ways of working.Build a high functioning product marketing team, including assessing the required skills on the team, providing ongoing coaching and development, performance management, and recruiting new talent to fill gaps.Collaborate with Business Units and Sales specialist teams to develop annual go-to-market strategy that lays out the target audiences, hero products, key positioning, and customer needs for the fiscal year.Own the messaging and positioning for our core products, understand our buyer personas and develop clearly differentiated and relevant content that resonates for each customer segment.Lead cross-functional team to launch new products and capabilities to our customers and drive ongoing thought leadership in the relevant markets.Develop a full set of materials to improve the ability of our sales, marketing, and revenue teams to successfully capture product demand.Drive cross-functional development of demand programs to grow the HPE share in target areas, capturing customer demand including thought leadership, content marketing, events, ABM, and earned media.Collect and communicate customer, competitive and industry insights, to ensure marketing teams stay closely connected to external trends.Act as an advocate across teams for : marketing within the Business Unit, voice of the customer advocate within the product organization, BU advocate within the broader marketing team.Track and consume competitive intelligence from multiple sources and act as a subject matter expert on competitive activity within the company.Professional Experience & Qualifications : 10 years in product marketing specifically, with recent senior roles in B2B product marketing.5 years of direct people leadership experience.5 years in the compute platform market.Solid understanding of marketing functions, to effectively partner with other teams and get the best outcomes.An ability to sift through all the jargon to tell a clear, differentiated story that resonates in the market.Strong writing and presentation skills, with a bias toward keeping content development close to you.A growth-oriented people leader with a history of developing high performing teams.Ability to get work done through others and operate at scale.Education : Bachelor's Degree.While possessing the stated degree is preferred, HPE may also consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Relevant Work Experience : 15 years.Additional Skills : Accountability, Action Planning, Active Learning, Active Listening, Bias, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Design Thinking, Empathy, Follow-Through, Growth Mindset, Long Term Planning, Managing Ambiguity, Market Analysis.What We Can Offer You : Health & Wellbeing : We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.Personal & Professional Development : We invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have.Diversity, Inclusion & Belonging : We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know diverse backgrounds are valued and succeed here.Let's Stay Connected : Follow @HPECareers on Instagram to see the latest on people, culture and tech at HPE.Job : MarketingJob Level : Vice PresidentStates with Pay Range Requirement : The expected salary / wage range for a U.S. -based hire filling this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education / training, and / or skill level.USD Annual Salary : $180,500.00 - $414,500.00HPE is an Equal Employment Opportunity / Veterans / Disabled / LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills.#J-18808-Ljbffr

Salary : $180,500 - $414,500