What are the responsibilities and job description for the Principal, Head of Thought Leadership position at Hewlett-Packard?
Job Summary
This role is responsible for developing and leading complex product PR/AR strategies aligned with business objectives, managing sensitive product communications on PR/AR matters, and contributes to adoption of innovative product PR/AR principles. The role collaborates with engineering and product management to execute product goals while ensuring user inputs are taken into consideration. The role coordinates product news and launch activities, maintains media relationships, and provides media training for executive and sales leadership.
Responsibilities
- Develops, drives and evaluates complex PR/AR strategies and programs in support of business objectives or revenue targets.
- Cultivates and maintains relationships with top media, analysts and industry leaders (business, national, global).
- Develops strong relationships with media and influencers across a range of categories and ecosystems.
- Provides media and spokesperson training for executive and sales leadership as needed.
- Leads PR/AR strategies, policies, standards, and direction.
- Collaborates with engineering and product management to shape, support, and execute product goals, by elevating the voice of the user as an input into decision.
- Identifies and rapidly responds to emerging topics and other sensitive product communications issues on PR/AR matters, and handles relationships with external stakeholders.
- Contributes to the development and adoption of innovative PR/AR principles and practices across the organization.
- Manages and motivates agencies to drive projects from conception to completion, bringing strong organizational skills, attention to detail and ability to manage budgets, deliverables and deadlines.
Education & Experience Recommended
- Four-year or Graduate Degree in Marketing, Business, Communications, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 10 years of work experience, preferably in content creation, social media management, product launch, PR, or a related field.
Knowledge & Skills
- Analytics
- Business Development
- Business Strategies
- Business To Business
- Customer Relationship Management
- Data Analysis
- Digital Marketing
- Go-to-Market Strategy
- Key Performance Indicators (KPIs)
- Market Research
- Marketing
- Marketing Strategies
- New Product Development
- Product Management
- Product Marketing
- Product Strategy
- Project Management
- Thought Leadership
- Value Propositions
Cross-Org Skills
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity
Impact & Scope
Impacts large functions and leads large, cross-division functional teams or projects.
Complexity
Provides highly innovative solutions to complex problems within established policy.
