What are the responsibilities and job description for the Product Strategy Director position at Hewlett-Packard?
Job Overview
This role is responsible for developing and leading complex product PR/AR strategies aligned with business objectives, managing sensitive product communications on PR/AR matters, and contributing to the adoption of innovative product PR/AR principles.
Key Responsibilities:
- Develops, drives, and evaluates complex PR/AR strategies and programs in support of business objectives or revenue targets.
- Prepares news and launch activities, including coordinating media and analyst interviews, tours, events, generating releases, presentations, and other materials as appropriate.
- Cultivates and maintains relationships with top media, analysts, and industry leaders (business, national, global).
- Develops strong relationships with media and influencers across a range of categories and ecosystems.
- Provides media and spokesperson training for executive and sales leadership as needed.
- Leads PR/AR strategies, policies, standards, and direction.
- Collaborates with engineering and product management to shape, support, and execute product goals, by elevating the voice of the user as an input into decision.
- Identifies and rapidly responds to emerging topics and other sensitive product communications issues on PR/AR matters, and handles relationships with external stakeholders.
- Contributes to the development and adoption of innovative PR/AR principles and practices across the organization.
