What are the responsibilities and job description for the Paid Media Lead, Marketing & Communication Job at Hexagon AB in Madison position at Hexagon AB?
Job Location (Short) : Madison, Alabama-USA
Workplace Type : Remote
Business Unit : ALI
Responsibilities
The Paid Media Lead is a strategic client-side role responsible for overseeing and driving the paid media function within the Global Digital Marketing team. This role combines strategic planning, budget management, and hands-on execution to ensure paid media efforts align with and contribute to overarching business goals. This is a remote opportunity within the US.
The Paid Media Lead will develop and implement a comprehensive paid media strategy across a nearly $3m global spend Martech. The role focuses on leveraging platforms like Google Ads, LinkedIn, Demandbase, Intensify, and programmatic channels to acquire engaged traffic, generate high quality leads, accelerate pipeline, and drive revenue growth. They are expected to act as a subject matter expert, staying ahead of industry trends and integrating new opportunities into the paid media portfolio.
In addition to strategy, the Paid Media Lead will take a hands-on approach to campaign management, including ad copy development, audience targeting, and performance optimization. They will manage substantial paid media budgets, ensuring efficient allocation and delivering consistent ROI.
This role demands strong analytical skills to track key performance indicators (KPIs) and derive actionable insights. The Paid Media Lead will collaborate closely with analytics, content, SEO, and web teams to ensure cohesive strategies across marketing channels. They will also focus on budget and partner with operations teams to ensure accurate attribution and lead routing for campaigns.
The Paid Media Lead is pivotal in ensuring that paid media not only drives traffic but also delivers measurable business value, supporting the software division’s growth objectives.
Key Responsibilities
- Developing and executing paid media strategies aligned with business objectives.
- Managing and optimizing budgets to deliver maximum impact and efficiency.
- Executing and optimizing campaigns across major ad platforms.
- Collaborating with cross-functional teams to align paid media with broader marketing efforts.
- Analyzing performance data to provide insights and inform strategy refinements.
- Communicating results and recommendations effectively to stakeholders.
Education / Qualifications
About Hexagon
Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.
Hexagon’s Asset Lifecycle Intelligence division helps clients design, construct, and operate more profitable, safe, and sustainable industrial facilities. We empower customers to unlock data, accelerate industrial project modernization and digital maturity, increase productivity, and move the sustainability needle.
Our technologies help produce actionable insights that enable better decision-making and intelligence across the asset lifecycle of industrial projects, leading to improvements in safety, quality, efficiency, and productivity, which contribute to Economic and Environmental Sustainability.
Hexagon (Nasdaq Stockholm : HEXA B) has approximately 25,000 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com and follow us @HexagonAB.
Why work for Hexagon?
At Hexagon, if you can see it, you can do it. Hexagon’s Asset Lifecyle Intelligence division puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world.
Everyone is welcome
At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.
Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here.
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