What are the responsibilities and job description for the Senior Digital Marketing Specialist position at Hexagon Asset Lifecycle Intelligence?
Responsibilities
We are seeking a highly motivated and data-driven Senior Digital Growth Marketing Manager to join our growing team. This is a key individual contributor role focused on driving significant growth across our digital channels. You will be responsible for developing and executing innovative marketing campaigns across the entire customer lifecycle, from attracting new visitors to driving customer loyalty and expansion. Remote (North America - US & Canada)
Leverage advanced martech tools (e.g., CRM, Marketing Automation, CDP) to personalize user experiences and deliver highly targeted campaigns.
Conduct A/B and multivariate testing to optimize campaign performance and continuously improve conversion rates.
Manage and optimize paid media campaigns (e.g., Google Ads, social media advertising) to maximize ROI.
Implement website personalization strategies to deliver tailored experiences based on user behavior and preferences.
Analyze website traffic data to identify areas for improvement and make data-driven recommendations.
Design and implement customer success programs to improve customer satisfaction and retention.
Identify opportunities for upselling and cross-selling existing customers to drive revenue growth.
Define project scope, timelines, and budgets, and ensure projects are delivered on time and within budget.
Collaborate effectively with internal stakeholders (e.g., sales, product, customer success) to achieve shared goals.
Generate regular reports on campaign performance and provide actionable insights to inform future marketing strategies.
Continuously explore and evaluate new technologies and marketing channels to identify opportunities for innovation.
Education / Qualifications
Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.
Hexagon’s Asset Lifecycle Intelligence division helps clients design, construct, and operate more profitable, safe, and sustainable industrial facilities. We empower customers to unlock data, accelerate industrial project modernization and digital maturity, increase productivity, and move the sustainability needle.
Our technologies help produce actionable insights that enable better decision-making and intelligence across the asset lifecycle of industrial projects, leading to improvements in safety, quality, efficiency, and productivity, which contribute to Economic and Environmental Sustainability.
Hexagon (Nasdaq Stockholm: HEXA B) has approximately 25,000 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com and follow us @HexagonAB.
Why work for Hexagon?
At Hexagon, if you can see it, you can do it. Hexagon’s Asset Lifecyle Intelligence division puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces*. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world.
At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.
Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here.
We are seeking a highly motivated and data-driven Senior Digital Growth Marketing Manager to join our growing team. This is a key individual contributor role focused on driving significant growth across our digital channels. You will be responsible for developing and executing innovative marketing campaigns across the entire customer lifecycle, from attracting new visitors to driving customer loyalty and expansion. Remote (North America - US & Canada)
- Lead Visitor Acquisition & Engagement:
Leverage advanced martech tools (e.g., CRM, Marketing Automation, CDP) to personalize user experiences and deliver highly targeted campaigns.
Conduct A/B and multivariate testing to optimize campaign performance and continuously improve conversion rates.
Manage and optimize paid media campaigns (e.g., Google Ads, social media advertising) to maximize ROI.
- Drive Website & Content Optimization:
Implement website personalization strategies to deliver tailored experiences based on user behavior and preferences.
Analyze website traffic data to identify areas for improvement and make data-driven recommendations.
- Fuel Customer Growth & Retention:
Design and implement customer success programs to improve customer satisfaction and retention.
Identify opportunities for upselling and cross-selling existing customers to drive revenue growth.
- Project Management & Leadership:
Define project scope, timelines, and budgets, and ensure projects are delivered on time and within budget.
Collaborate effectively with internal stakeholders (e.g., sales, product, customer success) to achieve shared goals.
- Data Analysis & Reporting:
Generate regular reports on campaign performance and provide actionable insights to inform future marketing strategies.
- Stay Ahead of Industry Trends:
Continuously explore and evaluate new technologies and marketing channels to identify opportunities for innovation.
Education / Qualifications
- 7-10 years of experience in digital marketing, with a strong focus on growth marketing.
- Proven experience in developing and executing successful digital marketing campaigns across multiple channels (e.g., email, social media, paid advertising, content marketing).
- Expertise in using marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
- Stong analytical and problem-solving skills with the ability to analyze data, draw insights, and make data-driven decisions.
- Experience with A/B testing, website personalization, and other growth hacking techniques.
- Excellent project management and organizational skills with the ability to manage multiple projects simultaneously.
- Strong communication and interpersonal skills with the ability to effectively collaborate with cross-functional teams.
- Experience working with various CMS platforms.
- Passion for data and a strong desire to continuously learn and grow.
- Experience with live chat platforms.
- Experience in the [Your Industry] industry.
- Experience with data visualization tools (e.g., Tableau, Power BI).
- Competitive salary and benefits package.
- Remote work environment.
- Opportunity to work with a talented and passionate team.
- Opportunities for professional growth and development.
Hexagon is a global leader in digital reality solutions, combining sensor, software and autonomous technologies. We are putting data to work to boost efficiency, productivity, quality and safety across industrial, manufacturing, infrastructure, public sector, and mobility applications.
Hexagon’s Asset Lifecycle Intelligence division helps clients design, construct, and operate more profitable, safe, and sustainable industrial facilities. We empower customers to unlock data, accelerate industrial project modernization and digital maturity, increase productivity, and move the sustainability needle.
Our technologies help produce actionable insights that enable better decision-making and intelligence across the asset lifecycle of industrial projects, leading to improvements in safety, quality, efficiency, and productivity, which contribute to Economic and Environmental Sustainability.
Hexagon (Nasdaq Stockholm: HEXA B) has approximately 25,000 employees in 50 countries and net sales of approximately 5.4bn EUR. Learn more at hexagon.com and follow us @HexagonAB.
Why work for Hexagon?
At Hexagon, if you can see it, you can do it. Hexagon’s Asset Lifecyle Intelligence division puts their trust in you so that you can bring your ideas to life. We have emerged as one of the most engaged and enabled workplaces*. We are committed to creating an environment that is truly supportive by providing the resources you need to fully support your ambitions, no matter who you are or where you are in the world.
- In the recently concluded workplace effectiveness survey by Korn Ferry, a global HR advisory firm, Hexagon, Asset Lifecycle Intelligence division has emerged as one of the most Engaged and Enabled workplaces, when compared to similar organizations that Korn Ferry partners with.
At Hexagon, we believe that diverse and inclusive teams are critical to the success of our people and our business. Everyone is welcome—as an inclusive workplace, we do not discriminate. In fact, we embrace differences and are fully committed to creating equal opportunities, an inclusive environment, and fairness for all.
Respect is the cornerstone of how we operate, so speak up and be yourself. You are valued here.
