What are the responsibilities and job description for the Product Marketer position at HeyGen?
At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Please make sure you read the following details carefully before making any applications.
Learn more at www.heygen.com. Visit our Mission and Culture doc here.
Position Overview :
The Product Marketer at HeyGen will be a pivotal member of the marketing team, transforming product updates into cohesive, impactful narratives that drive trust, alignment, and business growth. This role is ideal for a strategic PMM leader with a passion for storytelling, cross-functional collaboration, and crafting solution-based narratives that resonate with our Ideal Customer Profiles (ICPs). The ideal candidate has a proven ability to turn technical features into compelling stories, enabling sales and customer success teams while driving pipeline and retention through integrated go-to-market strategies.
Key Responsibilities :
- Combine weekly feature releases into cohesive monthly, quarterly, and / or annual narratives that align with strategic business goals, including creating engaging customer-facing recaps through videos, blogs, and newsletters.
- Conduct ongoing market research and competitor analysis to inform product positioning, identify trends, and refine messaging strategies, acting as our thought leader and expert.
- Create solution-based product launches for specific ICPs, clearly articulating how features solve their pain points and add value.
- Develop impactful materials such as one-pagers, pitch decks, FAQs, and other enablement assets to support solution-based campaigns.
- Train marketing, sales, and customer success teams on monthly product updates, value propositions, and solution-based narratives to ensure alignment and effective storytelling.
- Collaborate with demand generation, customer marketing, and content teams to amplify monthly campaigns across multiple channels.
- Maintain and continuously update a central repository of enablement assets for easy access and ongoing use by internal teams.
Preferred Qualifications :
Salary Range :
175,000 – 195,000 annually
Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education / training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program, and emotional health resources.
HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Join us at HeyGen and be part of a team that's making visual storytelling accessible to all!
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HeyGen is an in-office / hybrid environment with the expectation to work 4 days / week in the office. Can you commit to working in our SF or Los Angeles office?
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Salary : $175,000 - $195,000
