What are the responsibilities and job description for the Product Marketing Manager position at HICC Pet®?
About the Company
Do you want to make a difference in the lives of people and their pets? What about having the opportunity to connect with others across the world, full of stimulating discussions, and making impactful contributions? If this is how you see your career, HICC is the place to be!
About the Role
We're looking for a talented product marketing manager to help drive growth, education, and awareness in the pet care market through the development and execution of strategic product marketing activities. As a part of our HICC marketing team and working closely with the brand managers and the content team from HQ, below is a sample of what you will experience and expect to accomplish:
Responsibilities
- Product Owner - Strategy (50%)
Act as a chief revenue officer for products at HICC Pet
Refine product strategy
Sets business and technology goals for the product
Collaborate with the HQ product team to create a multi-year road map for product capability across regions, ID gaps in resource needs (if applicable)
Acts as the primary point of contact for global product resource planning and queue prioritization
Lead monthly steering committee meetings
Ensure experience and design consistent with HICC's brand and legal requirements
- Product Analytics (25%)
Establish and regularly review key KPIs - where measurement does not exist, work with local teams to establish a plan to begin measuring regularly.
Uses data to develop insights and lead experience and shopping decisions
- Governance and Training (15%)
Collaborate cross-functionally to ensure uninterrupted provision of product data to product instances in an automated fashion
Establish a cadence of data audit/review with cross-functional teams
Lead efforts to create and maintain training resources for both internal and external stakeholders
Leads development and sharing of tool best practices
- Process Improvement (10%)
Participate in the transition to the Agile development cycle
Streamline existing and create new processes between Marketing and Business
Qualifications:
- BS/BA degree or higher
- 3 years of experience in product marketing or product management
- Proven records of strong digital consumer experience executions
- Bilingual in Mandarin Chinese and English is a must
- Tool Requirements: Shopify or other eCommerce platforms, A/B testing tools, chatbots, Google Analytics, HubSpot
- Good understanding of strategic business stakes and a true customer-first mindset
- Strong verbal and written communication skills
- Proven ability to work efficiently with stakeholders, both internally and externally, and across different geographies
- Solution-oriented, able to manage ambiguity
- Analytical and process-oriented
Pay range and compensation package: $95,000-$130,000
HICC America Corp. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, color, religion, sex, sexual orientation, gender identity, national origin or age.
HICC America Corp. has adopted a drug-free workplace policy. Working under the influence of drugs or alcohol is not permitted.
Any employment offer from HICC America Corp. is contingent upon the candidate having and maintaining a valid U.S. Work Authorization status throughout employment.
Salary : $95,000 - $130,000
