What are the responsibilities and job description for the Associate Media Buyer position at Hiebing?
If you’re looking for a full-service agency that’s shaking up the marketing landscape and creating momentum– you’re in the right place. At Hiebing, we’re a passionate, full-service crew fueled by curiosity, dedicated to doing great work and good deeds. Collaboration is second nature for our teams in both Madison and Austin. They work together to craft meaningful stories for brands we love and pro bono causes we believe in across the country. We believe in the power of our “We Before Me” credo, where the team always has your back and your voice is amplified by others building on your great ideas with a “Yes And”. Think you’d thrive here? Come join the vibe!
Summary
The Associate Media Buyer is responsible for executing and managing digital media campaigns across various channels, including video, audio, display, social, and other tactics. This role involves hands-on media buying, collaborating with internal teams to interpret performance insights, and optimizing campaigns based on data-driven decisions. Additionally, the Associate Media Buyer will work with external media partners to build strategic proposals and drive results for our clients.
While prior internship or work experience is a plus, the ideal candidate is analytical, detail-oriented, and eager to learn.
Responsibilities
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Summary
The Associate Media Buyer is responsible for executing and managing digital media campaigns across various channels, including video, audio, display, social, and other tactics. This role involves hands-on media buying, collaborating with internal teams to interpret performance insights, and optimizing campaigns based on data-driven decisions. Additionally, the Associate Media Buyer will work with external media partners to build strategic proposals and drive results for our clients.
While prior internship or work experience is a plus, the ideal candidate is analytical, detail-oriented, and eager to learn.
Responsibilities
- Evaluate audience, inventory and placement scenarios associated with digital buys, with significant ownership of the media buying process
- Execute digital media campaigns on behalf of clients, including campaign set-up, billing/invoicing, trafficking and QA
- Own the daily maintenance and optimization of digital media campaigns to deliver against established KPIs successfully
- Analyze data regularly and compile cadenced reports with performance insights that drive actionable, strategic campaign shifts. Own reporting within our dashboard, including data integrity
- Maintain knowledge of clients’ businesses, competition and latest industry trends. Continuously learn through webinars, partner presentations, etc. to seek and develop new and innovative digital media solutions
- Internship or other relevant digital media execution experience
- Proficiency in backing ideas and suggestions with data, using research to understand a scenario and delivering a good recommendation
- Mathematic and analytical skills, as well as Excel knowledge. Ability to analyze data and research to formulate actionable plans
- Bias for transparent and open dialogue and an always-learning lens
- This position is a hybrid position. You must be able to be on-site Monday, Tuesday & Wednesday weekly.
- Ability to work in the United States without requiring sponsorship now or in the future.
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