Senior Experience Designer, Fieldbook (Retail Value Chain)

High Alpha Innovation co-creates advantaged startups that solve compelling problems. Part strategic advisory, part venture builder, our team is a diverse mix of highly-experienced company creators, designers, and strategists who work with world-class entrepreneurs, corporations, and universities to build, invest in and scale venture studios and advantaged startups.Fieldbook Studio is a $10 million venture-building studio powered by High Alpha Innovation, established to create successful B2B SaaS startups throughout Arkansas.
We drive economic impact by tapping into the state's talent and expertise, unlocking opportunities
for local founders.As a Senior Experience Designer, your primary role will be to lead the design process from user research and conceptual wireframes to brand support and iterations from customer feedback. In collaboration with the rest of the Fieldbook Studio team, you will work to bring the company idea to life through human-centered design.New-Co Creation

Assist the Fieldbook Studio team in discovering underlying patterns and problems, with the ability to relate them to customers within the retail value chain, understand the underlying and sometimes hidden desires, needs, and challenges of end usersSupport with the creation of design-research artifacts, such as user journey maps, user / buyer personas, low-fidelity prototypes and wireframes, and user requirement docsIterate on the concept using feedback from customer interviews, being able to understand whether a solution solves the problemParticipate in Sprint Week through co-creation of initial brand identity, sales and pitch decks, and mid-to-high fidelity product screensBrand Creation

Ideate and begin the naming process, working closely with team members to identify viable naming options for new companiesUnderstand user / customer preferences for new brands : color psychology, brands they enjoy, things that will turn them offCreate initial brand identity for new companies, including colors, typography, logosNew-Co Support

Work with Fieldbook’s CTO to populate a design backlog for a new co-launchWork with Fieldbook’s EIRs and CTO to design the new co’s MVP focusing on both the UX and UI of the productSupport Fieldbook EIRs by creating brand assets for newcos including, but not limited to, sales and pitch decks, signage, company stationary, marketing materials, and brand swagIterate on Fieldbook’s product based on UI / UX feedback from customersSkills Needed

5 years of experience as a UX practitioner with a focus on customer discovery and researchKeep a pulse on emerging cultural trends and technology, and hold a developed point of view about your workProven ability to surface and articulate human-centered insight to answer business questionsAbility to design storyboards and build and use prototypes to craft compelling stories to test and receive feedback on product directionDeep knowledge and expertise across design methodologies and clear dedication to being a champion of design and design thinkingAbility to effectively communicate with team members and leaders who may not speak design nativelyAbility to intake insights and quickly move from wireframes to high-fidelity prototypeAbility to juggle time and deliverables between different products at different stagesStrong presentation skills with a creative and compelling storytelling styleProficient in design and prototyping tools like Illustrator, Figma, Invision, Photoshop, InVision, and InDesignAbility to travel (up to 25%)BenefitsCompetitive salary plus equity planMedical, dental & vision Insurance with employer HSA / FSA contributionCompany paid STD / LTD and Life InsuranceUnlimited PTO plan to encourage a healthy work - life balancePaid company holidays401k with company contributionCompany provided laptop plus a monthly technology stipend to help cover additional working expensesA collaborative, entrepreneurial environment with a proven venture studio playbookThe opportunity to create, build and grow innovative products with world class foundersWHAT WE VALUE :

WE BUILDWe make decisions with imperfect information and quickly move forward. We take action. We are comfortable with discomfort, and we measure our results in terms of what we build.WE ARE BOLDWe seek, uncover, and speak truth. We are endlessly curious, we dream big and we lead through vision. Our ideas change the world.WE CREATE OPPORTUNITYWe aim to create as much opportunity for as many people as possible, and we believe startups are a powerful vehicle for doing so. By creating opportunity, we create joy for ourselves, our loved ones, our corporate partners, and if we’re doing it right the world.EQUAL OPPORTUNITY EMPLOYER

High Alpha Innovation is an equal opportunity employer, and we value diversity at our company. We do not just accept diverse backgrounds, we celebrate them. Our company, the work we do, and our partners benefit from the value of a diverse team. No team member's value lies alone in their diversity, and because we value diversity so highly, we reiterate that all hiring and employment decisions are made on merit, performance, competence, and business needs. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.