What are the responsibilities and job description for the Content Marketing Associate Job at High Level Marketing in Birmingham position at High Level Marketing?
Job Description
Job Description
Salary : 40,000 - 45,000
Welcome to High Level Marketing (HLM), where we're not your average Digital Marketing Agency. We're a dynamic force that embraces the ever-changing marketing landscape! With our infectious energy and culture, we create amazing experiences for clients while consistently honing our marketing abilities. Home services and skilled trades are our specialties, but we have a diverse group of clientsand we strive to create packages that meet all their needs and business goals.
As a team member, you're just as important as our clients. We hire the best to deliver our best! Whether you're a marketing maestro, creative genius, or data-driven wizard, if you're seeking a company that values your skills, offers a fun and inclusive culture, and lets you spread your wings while working remotely, keep reading and apply!
Scope of Position :
HLM is looking for a Content Marketing Associate to write compelling, conversion-driven marketing copy to support our clients business growth goals. The primary objective of this position is to bring a brands voice to life through persuasive copywriting, thoughtful organization of content, and clear Calls to Action. Associates work on a variety of deliverables, including websites, blogs, landing pages, digital and print ads, brand storytelling materials, and more.
As a Content Marketing Associate, you are methodical and able to see the big picture, but you also know that every detail matters. You strive to find the perfect balance of creativity and analytical thinking. No matter what youre writing, youll be focused on expanding our clients visibility, fueling lead generation, and driving business growth every step of the way.
Essential Duties / Responsibilities :
- Write compelling marketing copy across a variety of content deliverables, including websites, blogs, landing pages, print mailers, video scripts, and other creative assets.
- Refresh and optimize existing blog, landing page, and website content to improve user experience, maintain brand positioning / messaging, and better align the work to a clients other marketing campaigns and larger business goals.
- Work closely with other members of the Content, SEO, and Design teams to incorporate SEO goals into rich website content while still prioritizing user experience.
- Generate keyword ideas and conduct keyword research using dedicated software.
- Use keyword research and other industry research to create quality content strategies for website and blog pages.
- Perform quality assurance checks on content written by other team members, including thorough proofreading.
- Attend and participate in client onboarding meetings to gain an understanding of the tone and goal of the copy required.
- Skillfully interview clients about their company history, differentiators, brand voice, target audience, and service offerings to align copy with their stated goals and outcomes.
- Keep track of multiple deadlines and client projects, ensuring timely delivery of assignments without sacrificing quality.
- Partner with the internal Sales, Project Management, and Customer Service teams to ensure alignment on client accounts and provide status updates on content delivery deadlines.
- Understand basic reporting metrics and platforms and adapt findings into actionable items to improve the work and ongoing performance.
- Attend regular department and company-wide meetings to stay abreast of the latest industry developments and company initiatives.
- Participate in and contribute to ongoing team trainings for consistent team growth.
- Other duties as assigned
Required Skills / Abilities :
Preferred Qualifications :
Benefits & Perks
Note : Applicants considered for employment may be required to participate in the Companys hiring assessment as part of the hiring selection process.
Work Conditions : This position will perform duties under normal office working conditions, including the prolonged use of a computer, office equipment, and working in close proximity to others. Essential physical requirements may include standing, walking, stooping, typing, and lifting up to 25lbs.
Disclaimer : High Level Marketing is an equal employment opportunity employer committed to hiring and retaining a diverse workforce. Compensation is commensurate with experience. Applicants receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, genetic data, religion, or other legally protected status. If you need accommodation for any part of the employment process because of a medical condition or disability, please call (205) 721-8660 to speak with human resources.
Acceptable Background and References Required.
Equal Opportunity / Affirmative Action Employer / DFWP
Company Position :
The above statements are intended to describe the general nature and level of work being performed by the employees assigned to this position and employment classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of his or her normal job scope, as needed.
remote work
Salary : $40,000 - $45,000
