What are the responsibilities and job description for the Senior Product Marketing Manager position at Higher Ground Labs?
About Greenfly
Greenfly is a leading B2B SaaS platform revolutionizing how the world’s biggest sports and entertainment organizations create, distribute, and amplify content. We empower brands to turn their communities into powerful advocates through innovative solutions that combine technology, creativity, and collaboration.
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We’re seeking a strategic and dynamic Senior Product Marketing Manager to shape how we define, package, and communicate our products — both internally and externally. If you’re passionate about delivering clarity in product messaging, driving adoption, and working at the intersection of marketing, product, and sales, we’d love to meet you.
What You’ll Do
As the Senior Product Marketing Manager, you will be at the heart of Greenfly’s product strategy, driving go-to-market (GTM) initiatives and creating compelling narratives that resonate with our customers. Your work will directly influence product adoption, market positioning, and Greenfly’s growth.
Key Responsibilities
1. Go-to-Market (GTM) Leadership
- Lead cross-functional GTM efforts from ideation to execution, aligning Product, Marketing, Sales, and Executive teams.
- Work with leadership to define business strategies, pricing models, and product packaging that maximize market impact.
2. Product Messaging & Positioning
3. Customer-Centric Insights
4. Market & Competitive Intelligence
5. Product Launch Excellence
6. Internal Enablement
7. Sales Support
8. Digital Content & Website Management
Location
This role will be mainly remote and will need to be located in close proximity to one of our hubs - Los Angeles or the Greater New York City area – as we get together in person from time to time.
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