What are the responsibilities and job description for the Director Sales position at Highgate Hotels L.P.?
Job Title: Director of Sales & Marketing
Company Overview: Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. With a rapidly expanding presence in Europe, Latin America, and the Caribbean, Highgate's portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues.
About the Role: We are seeking a seasoned sales leader to drive top line revenue strategy for our traditional sales related segments. The ideal candidate will be responsible for staying ahead of market trends, market share movement, and ongoing competitive hotel analysis while directing property sales teams to ensure budgeted revenues are met or exceeded.
Responsibilities:
Requirements:
Company Overview: Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. With a rapidly expanding presence in Europe, Latin America, and the Caribbean, Highgate's portfolio of global properties represents an aggregate asset value exceeding $20B and generates over $5B in cumulative revenues.
About the Role: We are seeking a seasoned sales leader to drive top line revenue strategy for our traditional sales related segments. The ideal candidate will be responsible for staying ahead of market trends, market share movement, and ongoing competitive hotel analysis while directing property sales teams to ensure budgeted revenues are met or exceeded.
Responsibilities:
- Lead and drive top line revenue for traditional sales segments to include group, volume transient, and catering.
- Assess and react to market trends, market share, and the competitive hotel environment.
- Develop and implement a marketing communications plan designed to achieve the desired positioning of the hotel, as well as manage the sales and marketing budget that supports all initiatives.
- Serve as the hotel's voice of the customer and communicate key issues/concerns at all levels of the organization.
- Familiarity with reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position, and a wide array of traditional hotel reporting.
- Ability to understand and communicate market trends, demand generators, supply/demand, and economic factors affecting hotel performance.
- Conduct comprehensive competitive set reviews, SWOT analysis, and keep tabs on new supply.
- Understand GEO source and ability to develop a plan to penetrate primary markets.
- Develop/implement key segment strategy and managing key accounts (both existing and target).
- Design effective sales deployment schemes and market assignments.
- Develop sales goals designed to achieve budget and market share targets.
- Manage group pace measurement and set sales production goals.
- Manage sales activity and travel schedule.
Requirements:
- Bachelor's degree preferred in Marketing
- At least 3 years' experience as a sales leader, with prior hotel sales experience.
- Experience dealing with/communicating with ownership groups and asset management.
- Proficient in managing/using sales automation (DELPHI) and PMS systems.
- Experience working collaboratively with revenue management.
- Well-rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
- Excellent communication and presentation skills.
- Strong interpersonal skills and ability to work in a team environment.
- Ability to direct, lead, train, motivate, and drive a direct sales team; and develop a cooperative and competitive team spirit and winning attitude.
- Must be proficient in MS Office including Word, Excel, and PowerPoint.
- Must be able to multitask and prioritize departmental functions to meet deadlines.
