What are the responsibilities and job description for the MARKETING MANAGER position at HighGround?
Position : Marketing Manager
About More Floods
More Floods is a collaborative membership program for organizations dedicated to excellence in restoration. We specialize in helping our members grow their water damage business to new heights through specialized training, one-on-one coaching, marketing and operational systems. Our program is built on best practices from top-performing restoration companies across the industry as well as lessons learned from building our own multi-million dollar restoration company. More Floods acts as your company's strategic advisor to help you boost profits and dominate your market without franchising, TPA programs or expensive leads to buy.
About the Marketing Manager Role
The Marketing Manager is responsible for guiding More Floods' external marketing, while executing communications with current More Floods members. The external marketing is focused on growing our membership and branding, while the internal communications focus on member retention. The Marketing Director seeks to ensure consistency of communications to numerous stakeholders, members, prospective members, the media, and valued industry partners.
Key Functions
Market More Floods' membership to the restoration market by developing and implementing marketing and advertising campaigns.
Create and implement marketing and advertising campaigns by analyzing growth opportunities; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
Act as primary content developer, managing a content calendar, and creating content for email, blog, social media, press releases, white papers, as well as oversee website and all social channels. Serve as editor of a monthly e-newsletter and other periodic member communications.
Promote and drive enrollment for member trainings through multiple campaign channels.
Prepare marketing reports by collecting, analyzing, and summarizing relevant data.
Qualifications
- Bachelor's degree preferred but will consider candidates with relevant experience;
- Proven experience in Business-to-Business (B2B) marketing, advertising and / or communications;
- Proficient in social media and digital marketing concepts;
Experience with marketing database software and automation
Job Type : Full-time
Salary :
Commensurate with experience
Benefits :
401(k) w / company matching
Health Insurance
Dental insurance
Vision Insurance
Paid time off
Schedule :
Monday to Friday, 8am to 4 : 30pm
Work Location : Lenexa, KS
Job Type : Full-time
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