What are the responsibilities and job description for the Head of Content Marketing position at Hightouch?
About Hightouch
Hightouch’s mission is to empower everyone to take action on their data. We’ve pioneered the Composable Customer Data Platform (CDP), which helps companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations. Traditionally, acting on data has required engineering time and bandwidth, and left most business users stuck with charts and reports that are unable to take automated action on their data. With Hightouch, every business user, without writing any code, can activate data to streamline critical processes, improve marketing performance, and scale operations.
Our team operates with a focus on making a meaningful impact for our customers. We believe in approaching challenges with a first-principles thinking mindset, moving quickly and embracing our value of efficient execution, and treating each other with compassion and kindness. We look for team members who are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals.
Hundreds of companies use Hightouch, including PetSmart, Warner Music Group, Spotify, Ramp, Retool, NBA, Plaid, and L’Oreal. We’re based in San Francisco and are remote-friendly. Hightouch is backed by leading investors such as Amplify Partners, ICONIQ Growth, Bain Capital Ventures, Y-Combinator, and Afore Capital.
The Role
As our Head of Content Marketing, you will be responsible for our content marketing roadmap and execution. This is a role where you will take on significant ownership of your programs, team, and outcomes.
You will work closely with marketing leadership to develop a content marketing strategy tied to key business outcomes. You will also collaborate with our demand generation, design, and product marketing teams to develop content themes, distribute the content, and create the content.
What you’ll do:
- Own the content marketing strategy and roadmap
- Manage a team of excellent content marketers
- Create and publish original content across multiple channels that is both interesting and accurate
- Work directly with partners and customers to create content assets to be used by multiple teams across multiple channels
- Maintain content calendar to ensure timely delivery of content
- Tie your team’s work to business outcomes
What we’re looking for:
- 6 years of experience of experiences in B2B SaaS content marketing
- The ideal candidate has experience working at companies that sell both technical and non-technical software
- Ability to develop strong working relationships with our product marketing team and executives for collaboration on projects
- Proven track record of being able to autonomously grow a content program to a goal (any goal!)
- A process-oriented and data-driven approach to prioritizing, measuring, and improving their programs
- Demonstratable ability to create programming and themes for content series, channels, and at a high level for our brand
- Demonstrated skill as an opinionated contributor to copywriting and design for marketing materials, themes, and programming
- Excitement around taking full ownership and accountability of their work and results
- Excellent communicator at both the tactical and executive level
- High sense of urgency for company-level outcomes
