What are the responsibilities and job description for the Content Marketing Specialist position at Hightower Group, LLC?
Content Marketing Specialist
Location: Seattle, Hybrid
Reports to: Senior Creative Manager
Status: Salary-Exempt
Supervises: No
Revision: 12.04.2024
Career Track: Individual Contributor, Level 1
Salary: $64 - $78
The position is focused on content creation, platform optimization, and driving measurable growth and brand awareness across digital platforms including social media and website.
The position is focused on content creation, platform optimization, and driving measurable growth and brand awareness across digital platforms including social media and website.
Job Overview:
Reporting to the Senior Creative Manager, this role will be responsible for creating engaging multimedia content for social media, Shopify website, and other digital platforms. The ideal candidate has experience in content planning/ execution, copywriting, and design, and is expected to engage with audiences while maintaining a clear brand voice and perspective. They will work closely with the marketing team to plan content that aligns with overall marketing strategies which increase brand awareness for our b2b business.
Responsibilities:
Strategic Content Planning — Collaborate with the marketing team to develop and execute content strategies that align with broader business objectives. Contribute to planning with an emphasis on innovative and trend-responsive ideas with a forward-thinking focus. Content planning should also demonstrate a passion for material that informs, inspires, and drives positive change, aligning with our company’s mission and values.
Repurposing Content Creation — Utilize an existing library of videos, images, and other assets to identify opportunities for reuse in fresh and engaging formats. Should be proficient in video editing techniques and able to reformat for multiple use cases; problem-solving for education, inspiration, and sales-driven solutions.
Net-New Content Creation — Capture, build, and edit content taken personally or from sources in the field that align with the brand voice, tone, and goals of our business. Execution should be driven by creative market trends and the ideal candidate should be comfortable trying new tools, platforms, and tactics to maintain a competitive edge.
Marketing Support / Storytelling — Offer support for additional storytelling and assets for campaigns, website, and digital platform developments. Should be comfortable speaking to social impact and evolving values around BCorp, sustainability, women-owned business, education, and inclusivity.
Content Execution & Engagement — Manage posting schedules and ensure timely publishing across platforms. Maintain engagement with audiences; commenting, messaging, and reposting under a clear brand voice and perspective. Make continuous efforts to understand key audiences and accounts within the commercial furniture industry.
Reporting and Insights — Assist in tracking and reporting on content campaign performance and extract data from multiple marketing systems to support further analysis and planning. Should be comfortable gathering data and sharing findings/ ideas for continued growth.
Qualifications:
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Bachelor’s degree required, with preference for BA or BS in Communications, Marketing, or related
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3-5 years of relevant experience in social media content/strategy with portfolio examples.
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Strong storytelling, video, and writing skills with the ability to leverage multiple channels
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Passion for building a brand experience and connecting with customers
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Ability to balance creativity with a data-driven approach
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Advanced execution in Instagram, LinkedIn, Pinterest, Facebook, Threads, and TikTok
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Expertise in tools like Shopify, Constant Contact, Figma, Planoly, Canva, Asana, and Notion
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Exceptional attention to detail and accuracy
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Track record of managing projects with changing expectations
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Understanding of the "always on" nature of social media and willingness to work off-hours
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Ability to travel up to 5% of the time for events and tradeshows
Qualities we love!
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Can do, innovative attitude
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Solution-oriented with a demonstrated ability to problem-solve
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Positive attitude and strong sense of humor to help foster a fun and creative work environment
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Creative and passionate about design, inside and outside the industry
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Possesses the confidence and ability to deal with various creative and executive personalities and temperaments.
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Despite a successful career, maintains a good balance of confidence and humility
Salary : $64 - $78
