Strategic Copywriter

About Highwater

Highwater is a consultancy with 40 employees focused on business strategy and growth. We work with private equity firms to Fortune 500 companies, delivering strategy and creative that helps organizations grow and break through market challenges. As we continue to grow, we are looking to expand our team with business-minded individuals who are passionate about their work, love collaborating with their colleagues and are driven to help organizations solve their greatest challenges.

About the Role

We are seeking a talented and versatile copywriter with a strong foundation in communication strategy and a passion for writing that drives results. This role is designed for professionals who can create thoughtful, engaging content across multiple industries and formats — including websites, blogs, brochures, and email campaigns, with a heavy emphasis on email and direct communication pieces.

You'll collaborate closely with our creative directors on branding projects and voice development, and you’ll be expected to understand not just how to write, but how to move people — to click, sign up, convert, or take action. This is an environment where outcomes matter. We're looking for writers who are deeply curious, agile in their approach, and who view content as a strategic business tool, not just a deliverable.

Writers in this role are encouraged to use AI tools to support research, ideation, and information gathering — but the voice, tone, strategy, and final writing must come from you. We do not accept AI-written content. Instead, we’re looking for writers who understand how to leverage AI without sacrificing original thinking and authentic voice.

What Sets This Role Apart

This position is ideal for someone who understands or is eager to master the principles of direct response copywriting — the kind of writing that’s not just clever or clean, but effective. Our most successful writers are students of engagement. They continually refine their skills, study what works, and adapt their approach based on outcomes.

Whether it’s an email campaign with a strong CTA, a landing page that converts, or a brand story that sticks, we are looking for someone who approaches content as a driver of real business value.

Responsibilities

• Write strategic, high-impact content for a variety of mediums: websites, emails, blogs, brochures, and more.
• Collaborate with creative leadership on brand development, tone of voice, and messaging architecture.
• Translate complex or abstract concepts into clear, compelling copy.
• Utilize AI tools for content research and exploration while maintaining full ownership of original writing.
• Stay current on best practices in writing for engagement, direct response, and performance metrics.
• Communicate effectively with internal teams, meet deadlines, and contribute positively to our hybrid work culture.

Qualifications

• Demonstrated experience in professional writing, with a portfolio that includes a range of formats.
• A deep understanding of voice, tone, narrative structure, and persuasive communication.
• A desire to learn and grow in the craft of direct response and outcome-oriented writing.
• Exceptional communication and time management skills.
• Comfortable working independently and collaboratively in a distributed team.
• Receptive to feedback and committed to continual improvement.

Preferred but Not Required

• Background in branding or messaging strategy.
• Familiarity with tools like HubSpot, Klaviyo, or Mailchimp.
• Experience writing for conversion: CTAs, subject lines, landing pages, etc.
• Exposure to performance-based content marketing and A/B testing.

To Apply

Please submit:

• Your resume
• 3–5 writing samples that showcase both your range and your strategic thinking

If we feel your background aligns, we’ll invite you to complete a short test project (approximately 1–2 hours). This will be offered only to selected candidates. If you're not open to completing the test project, please do not apply.

We are hiring multiple copywriters and are looking for individuals who take pride in their craft, think strategically, communicate clearly, and have a relentless drive to write content that delivers real results.

Job Type: Full-time

Pay: From $75,000.00 per year

Benefits:

• 401(k) matching
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to Commute:

• Jamison, PA 18929 (Required)

Work Location: Hybrid remote in Jamison, PA 18929

Salary : $75,000