What are the responsibilities and job description for the Director, Social position at Highwire?
About Us
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.
At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values:
Inclusion Always
Growth Mindset
Team Empowerment
Fierce Distinction
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
We are based in San Francisco, with offices in New York and Chicago. We are open to hiring in the following states: California, Connecticut, Florida, Indiana, Illinois, Massachusetts, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.
About The Role
We’re looking for a talented and experienced Director of Social to join our integrated solutions team and help craft innovative social campaigns for our tech and healthcare clients. In this role, you’ll be responsible for developing and executing social media strategies that deliver measurable results, working closely with clients and internal teams to ensure success. You’ll have the opportunity to drive impactful social initiatives while contributing your expertise in social and digital marketing.
About You
You’re a seasoned social media strategist with a proven track record of developing successful campaigns, particularly in the tech or healthcare sectors. You thrive on staying ahead of trends and have a strong grasp of both organic and paid social media strategies. With your deep understanding of social platforms, you’re able to create compelling campaigns that engage audiences and meet client goals. You’re also a proactive team player who can juggle multiple projects while maintaining a sharp attention to detail.You’ll have the opportunity to mentor junior team members and collaborate with integrated teams. You’re ready to step into a key role that will allow you to make a big impact on the growth of the social media practice within the agency.
Key Responsibilities
We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.
If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.
Apply now and let's explore the possibilities together!
Job Alert
If you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission here. Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.com. Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to hwsecurity@highwirepr.com so that we can review and flag the fraudulent domain and user IDs for removal.
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.
At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values:
Inclusion Always
Growth Mindset
Team Empowerment
Fierce Distinction
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
We are based in San Francisco, with offices in New York and Chicago. We are open to hiring in the following states: California, Connecticut, Florida, Indiana, Illinois, Massachusetts, Missouri, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont, Virginia, Washington, Washington D.C.
About The Role
We’re looking for a talented and experienced Director of Social to join our integrated solutions team and help craft innovative social campaigns for our tech and healthcare clients. In this role, you’ll be responsible for developing and executing social media strategies that deliver measurable results, working closely with clients and internal teams to ensure success. You’ll have the opportunity to drive impactful social initiatives while contributing your expertise in social and digital marketing.
About You
You’re a seasoned social media strategist with a proven track record of developing successful campaigns, particularly in the tech or healthcare sectors. You thrive on staying ahead of trends and have a strong grasp of both organic and paid social media strategies. With your deep understanding of social platforms, you’re able to create compelling campaigns that engage audiences and meet client goals. You’re also a proactive team player who can juggle multiple projects while maintaining a sharp attention to detail.You’ll have the opportunity to mentor junior team members and collaborate with integrated teams. You’re ready to step into a key role that will allow you to make a big impact on the growth of the social media practice within the agency.
Key Responsibilities
- Campaign Strategy & Execution: Develop and implement social media strategies that align with client goals, ensuring campaigns are impactful across paid, earned, shared, and owned media channels
- Creative Direction: Collaborate with the account and creative teams to produce high-quality social content that resonates with target audiences and drives engagement
- Client Relationships: Build strong relationships with clients, providing strategic counsel and ensuring that social media initiatives are achieving measurable success
- Trend Awareness & Innovation: Stay ahead of industry trends and emerging social media platforms, continuously refining strategies and suggesting new approaches for client campaigns
- Cross-Functional Collaboration: Work with internal teams to ensure seamless execution of social campaigns, managing timelines and ensuring quality standards are met
- Performance Measurement: Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for optimization
- Mentorship: Support junior team members, offering guidance and feedback to help them grow in their roles and produce high-quality work
- 7 years of social media strategy, agency experience, with a focus on B2B clients in tech or healthcare
- Proven success in creating and executing social campaigns that drive engagement and deliver results
- Strong understanding of both organic and paid social strategies, with experience across a variety of platforms
- Solid understanding of digital marketing and its role in a broader social strategy
- Ability to adapt quickly and adjust strategies based on client goals, audience insights, and performance data
- Excellent communication skills, with the ability to present ideas and insights clearly to clients and internal teams
- Strong project management skills, able to juggle multiple campaigns and deliver on deadlines.A collaborative approach, working well with both creative and account teams to bring campaigns to life
- Prioritize and manage campaign timelines, ensuring work is delivered on time and exceeds client expectations
- Contribute to internal training, ensuring the team stays informed about trends, best practices, and new social media tools
- Actively participate in networking events, industry seminars, and conferences to build relationships and stay current on industry developments
- Set and track personal development goals with your manager, continuously seeking opportunities to grow in your role
- Stay up-to-date on the latest social media trends and best practices through professional development opportunities
We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency, we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.
If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field, we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.
Apply now and let's explore the possibilities together!
Job Alert
If you have been targeted by a scammer, you can file a complaint with the Federal Trade Commission here. Highwire will not send recruiting-related emails from any other email domain name or variation other than @highwirepr.com. Highwire will never request your bank account, credit card, or credit score as part of our application process. If you receive a suspicious email not sent from a team member, specifically at our @highwirepr.com email address, or if you receive suspicious outreach on social media, please forward the communication to hwsecurity@highwirepr.com so that we can review and flag the fraudulent domain and user IDs for removal.
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.
Salary : $125,000 - $150,000
