What are the responsibilities and job description for the Product Marketing Manager position at Hike (Rush Gaming Universe)?
A company is looking for a Product Marketing Manager, responsible for connecting products with target audiences and driving demand.
Key Responsibilities
Develop and execute comprehensive product marketing strategies to drive adoption and growthLead go-to-market activities for new product launches, ensuring impactful reception by target audiencesCollaborate with cross-functional teams to create product-focused content and track campaign performance
Required Qualifications
5 years of experience in product marketing, preferably in gaming or consumer tech (B2C)Proven track record of creating customer-centric product marketing strategiesStrong experience in launching and scaling products with a focus on positioning and audience segmentationExperience in analyzing customer insights and market trends to drive decisionsFamiliarity with marketing tools such as Clevertap and Branch
