What are the responsibilities and job description for the Marketing Director Job at HiLabs in Bethesda position at HiLabs?
The HiLabs Story
HiLabs is a leading provider of AI-powered solutions to clean dirty data, unlocking its hidden potential for healthcare transformation. HiLabs is committed to transforming the healthcare industry through innovation, collaboration, and a relentless focus on improving patient outcomes.
HiLabs Team
- Multidisciplinary industry leaders
- Healthcare domain experts
- AI / ML and data science experts
- Professionals hailing from the worlds best universities, business schools, and engineering institutes including Harvard, Yale, Carnegie Mellon, Duke, Georgia Tech, Indian Institute of Management (IIM), and Indian Institute of Technology (IIT).
Job Description : The Marketing Director will play a key role in supporting our core marketing operations and help grow the overall market presence for HiLabs. This position is ideal for someone who is passionate about marketing, eager to learn, and ready to contribute to our team's success within a highly dynamic and rapid-growth environment.
Key Responsibilities :
Campaign Management : Plan, execute, and optimize integrated marketing campaigns to generate leads and drive customer acquisition. Monitor and proactively report on campaign performance with KPIs.
Content Marketing : Develop engaging content for various marketing channels, including social media, email, website, and more. Support in thought leadership development to help distinguish HiLabs as an industry leader. Work closely with the design team to create visually appealing and effective marketing materials.
Market Research : Conduct market research to identify key industry trends, generate customer insights, and discover new business development opportunities. Use data-driven insights to inform marketing strategies and make recommendations for messaging.
Digital Marketing : Manage digital marketing channels, including SEO, SEM, email marketing to increase online visibility and engagement.
Product Marketing : Demonstrate expertise in crafting and executing product marketing strategies, including positioning, messaging, sales enablement, and go-to-market planning, to drive customer engagement and revenue growth. Leverage strong analytical, communication, and collaboration skills to align cross-functional teams, understand market needs, and deliver impactful marketing campaigns.
Social Media Management : Manage and measurably grow our social media presence, while ensuring consistent and engaging communication.
Collaboration : Work closely with the sales team to develop marketing strategies that align and help drive towards achieving sales objectives.
Event Coordination : Help organize and execute trade shows, webinars, and other marketing events to enhance thought leadership and grow brand presence.
Analytics : Monitor and analyze metrics for all marketing output to track effectiveness and ROI.
Qualifications :
Experience in Healthcare, SaaS, or IT preferred but not required.
HiLabs Total Rewards
Competitive Salary, Accelerated Incentive Policies, H1B sponsorship, Comprehensive benefits package that includes ESOPs, financial contribution for your ongoing professional and personal development, medical coverage for you and your loved ones, 401k, PTOs & a collaborative working environment, Smart mentorship, and highly qualified multidisciplinary, incredibly talented professionals from highly renowned and accredited medical schools, business schools, and engineering institutes.
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