Salary : $66,560 - $73,840
Job Overview
Performs professional and strategic public relations duties, including strategizing the timely development, administration, and dissemination of information regarding a wide range of programs and services to foster and improve education, media, and community relations throughout Hillsborough County, while protecting and building Hillsborough County’s reputation.
Ideal Candidate
- Is detail-oriented, with a sound knowledge of English grammar, punctuation, spelling, and proofreading.
- Has considerable knowledge of the principles and practices of public relations / media relations strategy development.
- Is able to create quality content and / or public relations collateral including brand journalism.
- Has a thorough understanding of the local, regional, and national media market.
- Has the ability to use considerable initiative, think independently, and exercise sound judgment.
- Is able to handle extremely delicate / sensitive relationships and complex situations, information, and materials.
- Has comprehensive knowledge and understanding of social media platforms and target audiences.
- Is able to manage content and program development end-to-end.
- Has the ability to meet with County departments and / or attend County events with regularity at a location outside of County Center, potentially outside of typical work hours.
Core Competencies
Customer Commitment - Proactively seeks to understand the needs of the customers and provide the highest standards of service.Dedication to Professionalism and Integrity - Demonstrates and promotes fair, honest, professional and ethical behaviors that establishes trust throughout the organization and with the public we serve.Organizational Excellence - Takes ownership for excellence through one's personal effectiveness and dedication to the continuous improvement of our operations.Success through Teamwork - Collaborates and builds partnerships through trust and the open exchange of diverse ideas and perspectives to achieve organizational goals.Duties and Responsibilities
Develops and strategizes public relations and marketing campaigns related to special events, programs, and County initiatives.Develops proactive media outreach strategies including news releases, pitches, talking points, web content / brand journalism, and overall messaging.Conducts media and community relations to foster a positive informative relationship between County government and the community.Provides public relations management to departments, including counsel related to public relations strategies, communications plans, social media, and events.Provides media relations and expertise guidance to departments, responding to media in an efficient and timely manner.Prepares recommendations involving special community matters, public meetings, events and / or programs.Collaborates with internal and external public as needed to ensure effective, well-executed public relations and marketing programs.Keeps current with technology and trends for communications.Tracks, monitors, and evaluates activities, placements, and accomplishments.Performs other related duties as required.Job Specifications
Knowledge of the principles and practices of public relations / media relations strategy development and how it relates to positive public / media relations.Knowledge of writing and editing press releases, positioning stories, pitches, articles, and other communications materials.Basic knowledge of photography and an understanding of visual standards.Knowledge and understanding of the Public Relations profession Code of Ethics.Thorough understanding of the local media market.Strong copywriting and editorial skills.Ability to manage content and program development end-to-end.Ability to handle extremely delicate / sensitive relationships and complex situations, information, and materials.Ability to communicate effectively both orally and in writing including presentations.Ability to deal courteously and effectively with others while maintaining a positive, proactive attitude.Minimum Qualifications Required
Bachelor's degree; ANDTwo years of experience planning, implementing, or managing public relations, community relations, marketing, or integrated communications programs;An equivalent combination of education (not less than possession of a High School diploma / GED), training, and experience that would reasonably be expected to provide the job-related competencies noted above.Emergency Management Responsibilities
In the event of an emergency or disaster, an employee may be required to respond promptly to duties and responsibilities as assigned by the employee’s department, the County’s Office of Emergency Management, or County Administration.
Career Progression
Employees in this classification that acquire the competencies and minimum qualifications for the next tier will be able to apply for promotional opportunities through a competitive selection process.
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Salary : $66,560 - $73,840
