What are the responsibilities and job description for the Digital Marketing Specialist position at Hillside Family Medicine Clinic?
Overview
We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our products and services. This role requires a blend of analytical skills and creativity to enhance our online presence and drive engagement across various digital platforms.
Responsibilities
- Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website.
- Manage email marketing campaigns, including segmentation, design, content creation, and performance analysis.
- Utilize Adobe Creative Suite to create visually appealing graphics and promotional materials for various digital channels.
- Optimize website content for SEO and enhance user experience through conversion optimization techniques.
- Monitor and analyze website analytics using tools like Google Analytics to assess campaign performance and make data-driven decisions.
- Manage social media accounts by creating engaging content, scheduling posts, and interacting with followers to build community engagement.
- Collaborate with the e-commerce team to enhance online sales strategies and improve customer journey on the website.
- Maintain the company blog on WordPress by writing SEO-friendly articles that align with marketing goals.
Skills
- Proficient in email marketing platforms with a strong understanding of best practices for effective campaigns.
- Experience with Adobe Creative Suite for graphic design purposes, including creating compelling visuals for digital content.
- Knowledge of JavaScript is a plus for enhancing website functionality and user experience.
- Strong skills in conversion optimization to maximize lead generation and sales opportunities.
- Familiarity with e-commerce platforms and strategies to drive online sales effectively.
- Excellent social media management skills with the ability to create engaging content tailored to different audiences.
- Analytical mindset with experience in using analytics tools to track performance metrics and optimize campaigns accordingly.
Join us in this exciting opportunity to make a significant impact on our digital marketing efforts while growing your skills in a supportive environment!
Job Types: Full-time, Part-time
Pay: $20.00 - $23.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Schedule:
- Day shift
- Monday to Friday
Work Location: Hybrid remote in Acworth, GA 30101
Salary : $20 - $23
