Area Director of Sales & Marketing- New York, NY

AREA DIRECTOR OF SALES & MARKETING- New York

JOB SUMMARY

Functions as a role model and leader  and is responsible for implementing the segment (e.g., group, transient, association, corporate, government, SMERF, etc.)  strategy & tactical plan to achieve and exceed business goals for the assigned hotels. Lead and manage all day-to-day activities related to the sales functions for the hotel with a focus on building long-term, value-based customer relationships that enable the achievement of property sales objectives. Assumes personal booking goals and makes recommendations on goals of direct reports.

CORE WORK ACTIVITIES

Developing & Executing Sales Strategies

·       Develops, implements and sustains an aggressive solicitation program focused acquisition and retention of accounts and business. 

·       Collaborate with management to create and implement a sales plan addressing revenue, customers, and the market for the segment led by DOSM.

·       Assists with the development and implementation of promotion offers.

Maximizing Revenue

·       Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).

·       Recommends booking goals for sales team members for properties within region as needed.

Managing Sales Activities

·       Monitors all day-to-day activities of direct reports.

·       Participates in sales calls with members of the sales team to acquire new business and/or close on business.

·       Executes and supports the administrative aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).

Analyzing & Reporting on Sales and Financial Data

·       Analyze and utilize market data to develop and implement business goals.

·       Assists Revenue Management with completing accurate quarterly projections.

·       Consistently review sales and catering guest satisfaction results to identify areas of improvement.

·       Displays leadership in guest hospitality, exemplifies customer service and creates a positive example for guest relations.

·       Interact with guests to obtain feedback on product, quality and service levels.

·       Actively involved with guests during pre and post-meetings to obtain feedback on quality of product (e.g., rooms, meeting facilities and equipment, food and beverage), service levels, execution against contract and overall satisfaction.

·       Empowers employees to openly communicate an provide excellent customer service.

·       Observes service behaviors of immediate staff and provides constructive feedback to individuals and/or managers.

·       Incorporates guest satisfaction as a component of department meetings with a focus on continuous improvement.

·       Ensures that a customer recognition program is in effect throughout Sales.

·       Executes and supports the company’s customer service standards.

·       Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to the company.

·       Gains understanding of each property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during the program/event.

·       Develops and manages relationships with key stakeholders, both internal and external.

·       Works collaboratively with on and off-property sales channels to ensure the property needs are being achieved and the sales efforts are complementary, not duplicative.

·       Works with People & Culture, Engineering and Loss Prevention to ensure compliance with local, state and federal regulations.

·       Attends customer events, trade shows and sales missions to maintain, build or develop key relationships with GSO managers and customers.

·       Interview and hire as needed, management and hourly employees with the appropriate skills to meet the business needs of the operation.

·       Develops, implements and maintains a departmental orientation program for employees to receive the appropriate new hire training to successfully perform their job.

·       Utilizes all available on the job training tools for employees.

Education and Experience

·       2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 5 year sales leadership experience in the sales and marketing or related professional area.

·       Knowledge of Hilton Brand systems highly prefferred 

·       4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 3 years’ sales leadership experience in the sales and marketing or related