What are the responsibilities and job description for the GROWTH MARKETING ASSOCIATE MANAGER, DIGITAL MEDIA position at Hinge-Health?
Overview :
As a member of our expanding Growth team, you will be responsible for managing and optimizing digital media campaigns across various platforms to drive user acquisition. You will leverage your expertise in digital media, and collaborate with internal stakeholders and external partners to ensure campaigns align with overall marketing objectives and deliver measurable results. You will play the role of a subject matter expert that reports on performance and stays up-to-date on industry trends and opportunities. Your attention to detail and strong project management skills will be crucial in coordinating timelines, budgets, and deliverables to help us scale our digital media efforts and bring Hinge Health to a broader audience.
What You'll Accomplish
Leverage data and analytics to identify and propose new opportunities to reach and convert users from the millions of individuals eligible to sign up for Hinge Health through their employer benefit plan
Working alongside another Paid Media Marketing Manager, you will support efforts to expand and refine a paid media strategy engaging users in all stages of their musculoskeletal pain journey.
Along with our agency partner, you will optimize and expand existing paid search, paid social, video, and programmatic display campaigns.
You will lead efforts to identify, prioritize, and launch new digital channels that may include paid social, display, and audio.
Coordinate cross-functionally with Creative, Data Science, and other internal partners to launch new paid media campaigns.
Track and report the results of campaigns, and take accountability for continually improving them.
Ensure compliance with regulations, ad platform policies, and Hinge Health brand guidelines across all digital campaigns.
Hinge Health Hybrid Model
We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days / week.
Qualificatons : Basic Qualifications
3 years of experience in managing digital marketing campaigns in a B2C acquisition and / or lead generation context with a track record of exceeding stated KPIs.
Comfortable working within industry standard ad platforms (Google Ads, Facebook Ads, Programmatic DSPs).
Familiarity with privacy regulations and up-to-date knowledge on industry trends.
Experience and familiarity with industry standard analytics tools (Google Analytics, Mixpanel), and visualization tools to uncover insights and tell stories.
Working knowledge of SEO and content marketing is preferred.
Effective communication and collaboration; you communicate concisely with clarity of thought and operate cross-functionally in ways that elevate the work
Passion for our mission, with a personal connection to MSK issues or a track-record of mission-driven work.
Compensation
This position will have an annual salary, plus equity and benefits. Please note the annual salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. The annual salary range for this position is $108,800 - $163,200
Company Information :
About Hinge Health
Hinge Health is moving people beyond pain by transforming the way it is treated and prevented. Connecting people digitally and in-person with expert clinical care, we combine advanced technology, AI and a care team of experts to guide people through personalized care directly from their phone. Our approach is proven to reduce pain by 68%, prevent 42% of new opioid prescriptions, and avoid more than half of joint replacement surgeries. Available to 18M people, Hinge Health is trusted by leading health plans and employers, including Land OLakes, L.L. Bean, Salesforce, Self-Insured Schools of California, Southern Company, City of Boston, US Foods, and Verizon.
Learn more at http : / / www.hingehealth.com
What You'll Love About Us
Inclusive healthcare and benefits : On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isnt available where you live.
Planning for the future : Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
Modern life stipends : Manage your own learning and development
Diversity and Inclusion
Were committed to building diverse teams that reflect the communities we serve. Visit hingehealth.com / diversity-equity-and-inclusion to learn more about what moves us.
Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary : $108,800 - $163,200
