Growth Marketing Associate Manager

About the Role

We are seeking a QA Associate Manager to join our Growth Marketing Operations (GROMO) team. This role is ideal for someone with a strong background in marketing campaign testing and quality assurance, with expertise in audience segmentation, personalization logic, and campaign execution validation.

The primary focus will be on testing, diagnosing, and optimizing marketing campaigns across multiple channels, including email, SMS, push, and in-app messaging. You will work closely with marketing, CRM, and data teams to ensure flawless campaign execution and identify potential issues before launch.

What You'll Accomplish

Testing & Validation

• Develop and execute comprehensive test plans for marketing campaigns and audience segmentation logic.

• Validate dynamic content, personalization rules, event triggers, and data accuracy before deployment.

• Identify, document, and track issues related to segmentation mismatches, automation logic, and campaign execution failures.

Diagnostics & Troubleshooting

• Investigate live campaign issues using platform logs, segmentation reports, and campaign performance data.

• Collaborate with marketing operations, CRM, and data teams to troubleshoot campaign execution errors.

• Validate webhook integrations, API connections, and cross-channel marketing triggers, as needed.

Data Analysis & Quality Assurance

• Ensure audience segmentation accuracy and data integrity before deployment.

• Use SQL or marketing analytics tools to verify segmentation logic and troubleshoot discrepancies.

• Validate tracking parameters (UTMs, attribution tags) to ensure correct campaign performance reporting.

Process Improvement & Documentation

• Develop QA checklists, testing procedures, and best practices for marketing campaign validation.

• Document troubleshooting steps and campaign QA methodologies to improve team efficiency.

• Provide recommendations to enhance workflow efficiency, audience segmentation, and testing approaches.

Hinge Health Hybrid Model

We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog-friendly workplace program.

Basic Qualifications

• Bachelor's degree in Computer Science, Computer Engineering or related field of study.

• 3 years of experience in QA, marketing operations, or CRM platform testing.

• 3 years of hands-on experience with marketing automation platforms (e.g., Iterable, Braze, Salesforce Marketing Cloud).

• 3 years of having a strong understanding of email, SMS, push, and in-app messaging campaigns.

• Familiarity with segmentation logic, audience targeting, and personalization strategies.

• Ability to analyze campaign performance data using Google Sheets, Looker, or Mode Analytics.

• Excellent debugging and troubleshooting skills, particularly in diagnosing segmentation and campaign execution issues.

• Experience working cross functionally with marketing, CRM, and analytics teams.

Preferred Qualifications

• Basic SQL skills to analyze campaign data and investigate segmentation issues.

• Experience using Postman, Insomnia, or similar API testing tools for troubleshooting integrations.

• Familiarity with QA automation tools or scripting languages (Python or JavaScript) for efficiency improvements.

• Understanding of direct mail QA processes and print vendor integrations.

• Knowledge of email deliverability best practices, sender reputation management, and campaign performance monitoring.

• Experience in fast-paced, agile marketing environments with rapid iteration cycles

Compensation

This position will have an annual salary, plus equity and benefits. Please note the annual salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. The annual salary range for this position is $112,000 - $168,000.

About Hinge Health

Hinge Health is moving people beyond pain by transforming the way it is treated and prevented. Connecting people digitally and in-person with expert clinical care, we combine advanced technology, AI and a care team of experts to guide people through personalized care directly from their phone. Our approach is proven to reduce pain by 68%, prevent 42% of new opioid prescriptions, and avoid more than half of joint replacement surgeries. Available to 18M people, Hinge Health is trusted by leading health plans and employers, including Land O’Lakes, L.L. Bean, Salesforce, Self-Insured Schools of California, Southern Company, City of Boston, US Foods, and Verizon.

Learn more at http://www.hingehealth.com

What You'll Love About Us

• Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.

• Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.

• Modern life stipends: Manage your own learning and development

Diversity and Inclusion

Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.