Marketing Associate - DSO Department (Englewood Cliffs, NJ)

Key Responsibilities

Market Research & Analysis

• Conduct market research to analyze industry trends, competitor activities, and emerging
• Collect and interpret data to generate insights on the current status, challenges, and strategies of DSOs.
• Monitor key performance indicators (KPIs) related to DSO engagement and business

Marketing Strategy & Execution

• Assist in the development of DSO-focused marketing strategies and business
• Plan and execute marketing initiatives across multiple channels, including digital marketing, email campaigns, and promotional materials.
• Support branding efforts to enhance visibility and engagement with key DSO

Conference & Exhibition Planning

• Plan and coordinate the company’s participation in industry conferences, trade shows, and exhibitions.
• Work with internal teams to prepare booth materials, presentations, and promotional
• Engage with potential partners and clients at events to strengthen relationships and generate business opportunities.

Sales Operations Support (West Region)

• Support the sales team with operations and engagement strategies for DSOs in the Western region.
• Assist in preparing sales materials, presentations, and reports for DSO
• Coordinate with internal teams to ensure alignment between marketing and sales

Supporting the DSO Manager

• Assist the DSO Manager in implementing strategies to enhance DSO partnerships and sales performance.
• Prepare reports, presentations, and data analysis to support managerial decision-making.
• Help coordinate internal meetings, follow up on action items, and ensure smooth execution of strategic initiatives.
• Act as a liaison between the DSO Manager, sales team, and marketing team to ensure alignment in objectives.

Qualifications & Skills

• Bachelor's degree in Marketing, Business, Healthcare Administration, or a related
• 2 years of experience in market research, marketing, sales operations, or a similar role (experience in the dental or healthcare industry preferred).
• Strong analytical skills with the ability to interpret data and market
• Proficiency in digital marketing, CRM systems, and data analysis
• Excellent communication, organizational, and project management
• Ability to work collaboratively in a fast-paced

Preferred Qualifications

• Experience working with DSOs, dental manufacturers, or healthcare
• Familiarity with Salesforce or similar CRM
• Understanding of dental industry trends and competitive
• Experience in planning and executing trade show and conference participation

BENEFITS: