Company Overview :
Hippeas is a fast-growing, plant-based snack brand on a mission to change snacking for the better. Known for our delicious chickpea-based snacks, including puffs and chips, we are passionate about delivering tasty, nutritious, and sustainable products to consumers around the globe. At Hippeas, we believe in spreading good vibes, and we are looking for dynamic, driven individuals who share our commitment to innovation, collaboration, and creating a positive impact.
Job Summary :
The Chief Marketing Officer (CMO) will lead our Marketing Team to conceptualize and deliver on a strategy that accelerates growth, builds brand equity, and fosters a deep connection with our target audience. The CMO must be a brand evangelist with strength in both data-driven decision making and creative.
Key Responsibilities :
Strategic Leadership :
- Develop and execute a comprehensive marketing strategy that aligns with Hippeas’ vision and growth objectives.
- Oversee annual marketing planning, including budgeting, forecasting, and performance measurement.
- Align Board of Directors and Hippeas leadership team around key marketing decisions related to brand voice, long-term marketing strategy, and resource allocation.
Brand Development :
Elevate and refine the brand’s positioning, voice, and messaging to stand out in a competitive CPG market.Ensure consistent brand representation across all touchpoints, including packaging, digital channels, and retail presence.Consumer Insights & Data :
Leverage data-driven insights to understand consumer behavior, preferences, and trends.Conduct regular market research to identify growth opportunities and inform product innovation.Team Leadership :
Build, mentor, and lead a high-performing marketing team.Foster a culture of creativity, collaboration, and accountability within the department.Manage third-party agencies to ensure effective collaboration and results.Digital Marketing & E-Commerce :
Drive the company’s digital marketing strategy, including SEO / SEM, social media, content marketing, and email campaigns.Optimize the e-commerce experience to enhance customer acquisition, retention, and lifetime value.Partnerships & Collaborations :
Develop strategic partnerships with influencers, agencies, and other brands to amplify reach and engagement.Oversee PR and communication strategies to ensure positive brand reputation.Oversee experiential and digital activations that promote brand awareness and drive excitement around Hippeas products.Sales Enablement :
Collaborate with the sales team to align marketing initiatives with sales goals.Develop tools, content, and resources to support the sales team in engaging and converting customers effectively across club, grocery, convenience, specialty, and other retail channels.Provide training and insights to the sales team on market trends, product positioning, and competitive landscape.Shopper Marketing :
Design and implement strategies to influence consumer purchasing decisions at the point of sale.Develop in-store marketing initiatives such as point-of-purchase displays, product demonstrations, and promotions.Partner with retailers to create tailored campaigns and optimize shelf placement.Leverage digital tools to integrate online and offline shopping experiences.Performance Metrics :
Define and monitor KPIs for marketing campaigns and initiatives.Report on ROI, growth metrics, and consumer engagement to the executive team and stakeholders.Some travel required
Qualifications & Attributes :
Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).10 years of experience in marketing leadership roles, ideally in snacks or natural foods.Proven track record of driving brand growth and revenue in a competitive market.Strong understanding of digital marketing, e-commerce, and data analytics.Excellent communication and interpersonal skills to effectively collaborate across teams and with external stakeholders.Creative mindset with a passion for storytelling and brand building.Entrepreneurial mindset with a passion for innovation and creativity.This role also includes a bonus of up to 50% of the annual salary as well as generous equity potential.
At Hippeas, we celebrate diversity and are committed to creating an inclusive workplace where everyone feels valued. We are an equal opportunity employer and welcome applicants from all backgrounds. If you’re excited about this role, we encourage you to apply - your unique perspective matters here.
Job Type : Full-time
Pay : $190,000.00 - $240,000.00 per year
Benefits :
401(k)Dental insuranceHealth insurancePaid time offVision insuranceSchedule :
Monday to FridayWeekends as neededWork Location : Hybrid remote in New York, NY 10036
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Salary : $190,000 - $240,000
