What are the responsibilities and job description for the Senior Manager Lifecycle Marketing position at Hippo Insurance?
Title: Senior Manager Lifecycle Marketing
Location: Austin, TX / Palo Alto, CA (Hybrid)
Reporting to: Chief Marketing Officer
About Hippo:
Our mission is to deliver intuitive and proactive protection for homeowners, combining the power of technology with a human touch.
Hippo built the world’s first home protection platform. We believe that insurance should protect your home and the things you treasure with policies designed for modern lives and proactive protection that helps you care for your home. Our aim is to help you avoid issues before they become costly problems because the best claims experience is the one you don’t have. Simply put, Hippo exists to protect the joy of homeownership.
About This Role:
We are seeking an experienced Lifecycle Marketing Leader to join our team, reporting to our Chief Marketing Officer. This role will be the strategic lead of our Lifecycle marketing practice area and responsible for driving all lifecycle communications across various lead and customer touchpoints - including email, push notification, in-product messaging, and content— with the opportunity to expand into additional channels as the team grows. As a leader on the marketing team, this individual will build and lead a team of email marketers to execute a data-driven lifecycle marketing plan that effectively engages members at every touchpoint. This role requires close collaboration with cross-functional teams, including product, engineering, product marketing, sales, analytics, and customer experience to achieve key business goals in user acquisition, onboarding, engagement, cross-sell, and retention. The ideal candidate for this position has a proven track record of delivering significant business results through relevant and personalized communication strategies at each stage of the customer lifecycle.
About You:
Hippo treats its team members with the same level of dedication and care as we do our customers, which is why we’re fortunate to provide all of our Hippos with:
Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion.
Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known.
Hippo CCPA
Location: Austin, TX / Palo Alto, CA (Hybrid)
Reporting to: Chief Marketing Officer
About Hippo:
Our mission is to deliver intuitive and proactive protection for homeowners, combining the power of technology with a human touch.
Hippo built the world’s first home protection platform. We believe that insurance should protect your home and the things you treasure with policies designed for modern lives and proactive protection that helps you care for your home. Our aim is to help you avoid issues before they become costly problems because the best claims experience is the one you don’t have. Simply put, Hippo exists to protect the joy of homeownership.
About This Role:
We are seeking an experienced Lifecycle Marketing Leader to join our team, reporting to our Chief Marketing Officer. This role will be the strategic lead of our Lifecycle marketing practice area and responsible for driving all lifecycle communications across various lead and customer touchpoints - including email, push notification, in-product messaging, and content— with the opportunity to expand into additional channels as the team grows. As a leader on the marketing team, this individual will build and lead a team of email marketers to execute a data-driven lifecycle marketing plan that effectively engages members at every touchpoint. This role requires close collaboration with cross-functional teams, including product, engineering, product marketing, sales, analytics, and customer experience to achieve key business goals in user acquisition, onboarding, engagement, cross-sell, and retention. The ideal candidate for this position has a proven track record of delivering significant business results through relevant and personalized communication strategies at each stage of the customer lifecycle.
About You:
- Team player who enjoys helping and developing others
- Self-starter who is driven to exceed expectations
- Strong cross-functional communicator with the ability to lead across an organization
- Enthusiastic about working for a mission-driven brand
- Strong analytical skills and a knack for working with data to uncover insights that will guide our customer experience
- Believe in true partnership and collaboration throughout an organization
- Set a lifecycle marketing strategy leveraging all relevant communication channels (email, push, SMS, in-app, direct mail), with the ability to be hands on when needed
- Manage and develop a team of email / lifecycle marketers
- Steer and continue to support ongoing data infrastructure work to support the needs of lifecycle marketing and sales and support teams
- Identify revenue opportunities and act as a steward for customer communications including launch and manage new customer communications channels
- Develop strong relationships with product, customer experience, tech, external partners, and sales leaders to drive retention
- Work alongside customer-experience teams to refine journey maps, while cross-collaborating with product marketing to define messaging frameworks and go-to-market strategies that leverage lifecycle marketing opportunities
- Manage campaigns within existing and new ESP (Braze and Customer.io) engines
- Develop a data-driven plan, setting and reporting on full-funnel KPIs (alongside analytics team) to support business goals and priorities
- Analyze performance and growth and metrics across the funnel
- Identify remarketing and bottom of funnel (BOF) acquisition opportunities and implement solutions that keep customers engaged, in the funnel moving toward a bound policy
- Identify cross-sell opportunities and implement solutions that support business growth by maximizing CLTV, without sacrificing customer experience
- Champion a work environment where your team feels comfortable taking calculated risks, continuously experimenting, iterating, and executing with urgency
- Be an important voice for the Marketing team, understanding how to hit revenue goals while staying true to the brand and putting the customer first
- Make strong, principled decisions and influence a broad cross-functional group to execute
- 8 years of experience in lifecycle marketing, with at least 3 years of experience hiring and managing a team. Additional marketing, communications, insurance industry experience a bonus
- Ability to hold your own in planning discussions with engineers, coding experience a bonus
- Experience with lifecycle marketing, attribution modeling and data analysis
- Excellent communication, project, and time management, writing and presentation skills with the ability to confidently interact with executives
- Expert knowledge of ESPs, SMS marketing platforms, MS Office (Outlook, Word, PowerPoint, and Excel). Experience with Salesforce, SQL, and reporting tools (Tableau) is a plus
- Experience setting up and improving customer experience benchmarks and processes
- Works well with product, engineering, sales, and broader marketing functions
- Focused project manager that can clearly define and communicate prioritization to multiple audiences
- Deep expertise in developing campaign-level attribution, tracking data to tell a broader story and reporting up and down to effectively
- Effective research and problem-solving skills
Hippo treats its team members with the same level of dedication and care as we do our customers, which is why we’re fortunate to provide all of our Hippos with:
- Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
- Equity - This position is eligible for equity compensation
- Training and Career Growth - Training and internal career growth opportunities
- Flexible Time Off - You know when and how you should recharge
- Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers
- Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees
Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion.
Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known.
Hippo CCPA
Salary : $22,500 - $150,000
