Director, Marketing & Communications

Position

Reporting to the Chief Development Officer, the Director of Marketing and Communications is responsible for developing and executing a comprehensive, data-driven marketing strategy that strengthens Hire Heroes USA’s brand, expands its reach, and drives engagement. This leader will manage brand positioning, PR, content strategy, digital marketing, paid advertising, and media planning while ensuring alignment with fundraising and veteran service goals. This role requires a strong, hands-on leader with deep expertise in paid media, digital marketing, and communications strategy. The Director will collaborate closely with internal stakeholders across fundraising, corporate partnerships, and programs to create high-impact marketing campaigns.

*This is a full-time, remote position*

• Develop and execute a holistic marketing and communications strategy aligned with organizational goals​​​
• Hands-on management of media planning and buying, including:
• Google Grants and PPC advertising
• Traditional media (TV, radio, print, outdoor advertising)
• Digital marketing and paid social media campaigns
• Optimize digital marketing across SEO, content marketing, email campaigns, paid media, and website performance
• Use data-driven insights to refine strategies, improve ROI, and measure campaign effectiveness
• Develop and execute brand positioning strategies to enhance recognition and engagement

• Develop and implement a comprehensive communications plan to strengthen brand visibility and thought leadership
• Serve as the primary media contact, managing media relations and securing earned media coverage
• Hands-on experience in crafting compelling narratives, including storytelling, blogs, video content, and case studies
• Lead internal communications efforts to ensure organizational alignment and engagement
• Oversee crisis communications planning and execution when needed

• Serve as a strategic partner and advisor to internal teams, acting as the in-house marketing and communications agency for the organization
• Work cross-functionally with Development, Corporate Partnerships, and Program teams to develop marketing initiatives that drive donor engagement, sponsorships, and participant recruitment
• Hands-on management of marketing projects, ensuring execution within deadlines and budget
• Establish clear workflows, priorities, and tracking systems to support internal stakeholders

• Lead, mentor, and develop a high-performing marketing and communications team
• Foster a culture of creativity, accountability, and innovation within the department
• Manage external agencies and vendors to supplement marketing and communications efforts as needed
• Oversee budget planning and resource allocation for all marketing and communications initiatives

• 7 years of experience in marketing, communications, or public relations, with at least 3 years in a leadership role
• Hands-on experience managing Google Grants, Google PPC, paid media campaigns, and traditional media buys (TV, radio, print, outdoor advertising)
• Proven expertise in media planning, digital marketing, and content strategy
• Strong experience in communications planning, public relations, and brand positioning
• Hands-on experience developing and executing paid and organic social media strategies
• Proven project management skills, with the ability to balance multiple priorities and internal stakeholders
• Strong writing, editing, and storytelling skills, with the ability to craft compelling marketing narratives
• Experience managing cross-functional collaboration, particularly in a nonprofit or mission-driven organization
• Bachelor’s degree in marketing, communications, public relations, or a related field.

• Advertising agency experience or experience managing internal clients in a large nonprofit, corporate, or agency setting
• Hands-on experience with Google Analytics, Facebook Ads Manager, SEO tools, and email marketing platforms
• Familiarity with Salesforce or other CRMs
• Experience in veteran services, workforce development, or employment-focused nonprofits
• Graphic design, video production, or content creation experience is a plus

Estimated New Hire Salary: $100,000 - $110,000 annually

Hire Heroes USA may offer additional compensation to include annual bonuses, merit increases, cost of living, special or extra assignments outside scope of the role, cell phone stipend, internet stipend, relocation, awards, compensatory time off, overtime, and gaining knowledge and proficiency through certifications and licensing.

Benefits Offered:

• 100% company-sponsored Medical, Dental, and Vision premium coverage for employee
• 100% company-sponsored Short-Term Disability, Long-Term Disability, and Life Insurance
• Free Tele-Health Appointments
• Medical Flexible Spending Account 
• Dependent Care Flexible Spending Account
• 17 Paid Holidays 
• Paid Time Off 
• Paid Sick Leave
• Paid Medical Leave and Family Care after one year of employment
• Paid Short Term Military Leave
• Paid Bereavement Leave
• 401K with company match and immediate vesting
• Employee Assistance Program

All applicants must upload both a cover letter and resume.

About this Company:

MISSION
Hire Heroes USA empowers US military members, veterans and military spouses to succeed in the civilian workforce.
As a 501(c)(3) not-for-profit organization, Hire Heroes' services are provided at no cost to clients.

VISION
Be the Nation’s preferred veteran employment service organization through a relentless focus on personalized career coaching that improves clients’ quality of life and strengthens the US economy.

CORE VALUES
Integrity, Effectiveness, Commitment, Excellence, Inclusion

Hire Heroes USA empowers service members, veterans and their spouses to succeed in the civilian workforce. As the nation’s leading veteran employment organization, Hire Heroes USA offers personalized one-on-one coaching, professionally revised resumes, mentoring, workshops, a job board, career fairs and more, to tens of thousands of job-seeking veterans annually. We are their partner in success.

Headquartered in Alpharetta, Georgia, Hire Heroes USA has built a national reputation of excellence. Prioritizing transparency, Hire Heroes USA earned a 4-star rating from Charity Navigator and the GuideStar Platinum Seal. Funded exclusively through public donations and private grants, we provide our services at no cost to clients.

For more information about our mission, our services and how to get involved as a corporate partner, employer, donor or volunteer, please visit our website.

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