Consumer Insights Analyst

Job Summary:

We are seeking a highly creative and analytical professional to join our team as a Trend and Concept Developer. In this role, you will be responsible for identifying emerging trends, conducting market research, and developing innovative concepts that align with consumer needs and market dynamics. You will collaborate closely with design, marketing, and product development teams to bring fresh ideas to life and support the growth of our wholesale design services.

Key Responsibilities:

• Trend Research:
• Continuously monitor industry trends, consumer behavior, and emerging technologies to identify new opportunities for product development and marketing strategies.
• Concept Development:
• Translate trends into innovative design concepts, including messaging, brand positioning, and product ideas.
• Market Analysis:
• Analyze market data and competitor activity to ensure alignment with consumer needs and market trends.
• Collaboration:
• Work cross-functionally with design, marketing, and product development teams to implement and execute new concepts effectively.
• Creative Thinking:
• Generate original ideas and think outside the box to drive creative innovation.
• Trend Analysis:
• Identify and interpret emerging market trends to inform product and design strategies.
• Market Research:
• Gather and analyze market data to support creative decision-making.
• Design Skills:
• Apply basic design principles, including color theory, typography, and layout, to develop appealing concepts.
• Communication Skills:
• Present creative concepts clearly and effectively to internal teams and stakeholders.
• Store and Market Analysis:
• Visit retail stores and online platforms to assess competitor products and gather inspiration for new designs.

Qualifications:

• Strong analytical and creative skills.
• Proficiency in trend forecasting and market research.
• Basic knowledge of design principles and tools.
• Excellent written and verbal communication skills.
• Ability to collaborate in a fast-paced, team-oriented environment.

Preferred Experience:

• Background in design, marketing, or product development is a plus.
• Experience in wholesale design services or related industries.