What are the responsibilities and job description for the Hire Talent is hiring: Marketing Manager in Boston position at Hire Talent?
Job Title : Marketing Automation Manager
Job Duration : 6 Months on W2
Job Location : 100 Northern Ave, Boston, MA 02210 - flexible to hybrid / Remote
Job Description :
As a Marketing Automation Manager, you will be responsible for managing campaigns through the marketing automation platform (Marketo) and fully leveraging its capabilities. Working closely with designers, developers, and project managers this role will implement programmatic and operational initiatives.
Roles and Responsibilities :
- Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
- Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
- Plan and perform A / B testing to define and execute enhancements to productivity & conversion rates
- Support essential marketing operations initiatives in Marketo and Salesforce such as lead scoring, lead nurturing, segmentation, and data cleansing
Requirements :
