Professional - Manager, Marketing Strategy & Performance

Job Description :

This is your chance to be part of Marketing team that attracts customers to Client through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. Sitting on the Global Brand Marketing Strategy team, the Marketing Strategy & Performance team provides Client Marketing & Loyalty organization with the vital tools and frameworks to advance individual brand's business goals and the portfolio, empowering them with media and marketing insights along the journey.

s the Manager, GTM Marketing Strategy & Performance reporting to the Director, Marketing Strategy & Performance, you will develop and implement a comprehensive measurement strategy for Client marketing efforts aligned to overall business objectives. Partnering with Global Brand Marketing Strategy team members, you will support development of Go-To-Market strategy, campaign strategies, and brand strategies with measurable objectives and KPIs. You will partner closely with Marketing Analytics on the creation of measurement framework and learning agendas aligned to objectives and collaborate with key stakeholders to optimize marketing strategy based on performance insights. This position will challenge your ability to think analytically, handle complexity, and apply marketing strategy to address business challenges and drive success.

What will I be doing?

The Manager, Marketing Strategy & Performance will be responsible for the following :

• Help develop and implement a comprehensive strategy for Client marketing measurement aligned with overall business objectives, from briefing to execution
• Partner with internal team members and agencies on the creation of measurable objectives, learning agendas, and measurement frameworks for marketing campaign initiatives
• Collaborate with key stakeholders across paid media, owned media, email marketing, web, partnerships, and more to establish streamlined measurement plans and integrate strategic goals into the broader marketing framework
• Partner with Marketing Analytics on creating metrics and dashboards to track performance aligned to KPIs
• Responsible for storytelling and socialization of insights with key partners to optimize marketing strategy
• Support Director on the exploration of partners and strategies with evolving Media ecosystem

What are we looking for?

We believe success in this role will demonstrate itself through the following attributes and

skills :

To fulfill this role successfully, you should demonstrate the following minimum qualifications : 6 years of brand / marketing experience with prior campaign management experienceExperience in building measurement plans based on marketing goalsExperience with Brand and / or measurement tools and partners (Nielsen, Kantar, ComScore, iSpot / Ace, Lumen, LiveRamp, etc.)In-depth understanding of the media landscape across traditional and digital touchpoints (Linear TV / OTT / FEP, OLV, Digital, Social, Audio)Experience with developing and delivering succinct presentations (verbal and written) to senior audiencesProficiency in Excel and PowerPointWilling to work a hybrid office schedule in McLean, V

It would be useful in this position for you to demonstrate the following capabilities and distinctions :

ll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender, identity, national origin, disability, or protected veteran status.