What are the responsibilities and job description for the Marketing Manager: Website & SEO - Remote position at hireneXus?
Marketing Manager : Website & SEO
Location : Remote or Hybrid (CA, WA, ID)
About the Role
We are seeking a Marketing Manager : Website & SEO to join our marketing team. This role will be responsible for developing and managing templated websites for our dental locations while optimizing SEO to drive organic traffic and improve search visibility. The ideal candidate will also analyze marketing performance data, optimize marketing spend, and oversee third-party marketing vendors to ensure maximum ROI. Additionally, this role will collaborate with the data analytics team to develop and refine scalable analytics tools that monitor patient acquisition, retention, and marketing ROI.
Key Responsibilities
Website Development & Management
Design, build, update, and maintain websites for individual dental practices.
- Ensure websites are user-friendly, mobile-optimized, and aligned with brand standards.
SEO Optimization
Implement on-page and off-page SEO strategies to improve local search visibility.
Marketing Data Analytics
Define and measure key marketing performance indicators (KPIs) to drive data-informed decision-making.
Conversion Rate Optimization (CRO)
Improve website conversion rates by optimizing landing pages, call-to-actions, and lead-generation strategies.
Vendor Management
Oversee third-party marketing vendors, ensuring alignment with company objectives and maximizing ROI.
Local Listings & Reputation Management
Maintain and optimize Google Business Profiles and other local directory listings across practice locations.
Collaboration & Strategy
Partner with internal teams—including marketing, analytics, and leadership—to ensure digital marketing efforts support broader business goals.
