Vice President, Marketing

Position Overview

The Vice President of Marketing – PR & Brand will lead and oversee all marketing and communication efforts related to our public relations strategy, brand positioning, and reputation management. This role will be responsible for enhancing our brand visibility, ensuring brand consistency, and building strong relationships with key stakeholders, media, and the public. The ideal candidate will be a seasoned marketing professional with a deep understanding of the education sector and experience in developing and executing high-impact PR and branding initiatives.

Key Responsibilities

Public Relations:

• Develop and execute comprehensive public relations strategies that promote positive media coverage and support brand awareness.
• Build and maintain relationships with key influencers, and industry thought leaders.
• Monitor and respond to media coverage, ensuring alignment with company goals.
• Lead corporate social responsibility (CSR) initiatives, enhancing the company’s reputation in the education industry and broader community.
  
  

Brand Strategy & Positioning

• Define and communicate the company’s brand vision, mission, and values, ensuring alignment across all marketing, communications, and customer touchpoints.
• Drive the development of brand positioning and messaging to differentiate the company in the competitive education market.
• Oversee the creative direction of all brand materials, including logos, taglines, website, and social media presence, ensuring consistency and high-quality output.
• Collaborate with cross-functional teams (Product, Sales, and Operations) to ensure the brand message is aligned across all channels and customer experiences.
  
  

Leadership & Team Management

• Lead, inspire, and mentor a team of marketing professionals focused on PR, content creation, and brand management.
• Foster a collaborative, results-driven team culture that encourages creativity and innovation.
• Develop and manage the marketing department’s budget.
  
  

Strategic Communication

• Create and implement an integrated communications strategy to align internal and external messaging.
• Work closely with senior leadership to craft key messaging for company announcements, product launches, and strategic initiatives.
• Prepare and manage communication strategies when needed to protect and strengthen the company’s public image.
  
  

Analytics & Reporting

• Measure and report on the effectiveness of PR and branding campaigns, providing insights to optimize performance and return on investment (ROI).
• Use data and analytics to adjust strategies for better alignment with market trends and stakeholder expectations.
  
  

Develop Lead Generation Strategies

• Design and implement comprehensive marketing strategies to attract and convert leads into sales opportunities.
• Align Marketing and Sales Goals: Collaborate with sales leadership to ensure marketing initiatives align with sales targets and business objectives.
• Market Research and Analysis: Analyze market trends, customer behavior, and competitor activities to refine lead generation efforts.