Vice President, Product Marketing | Fully Remote US

Company Description

HireVue is where hiring happens – transforming the way organizations discover, engage, and hire the best talent. Connecting companies and candidates anytime, anywhere, HireVue’s end-to-end hiring platform features video interviewing, assessments and conversational AI. The industry leader in science backed, modern hiring solutions powered by ethical AI, HireVue has hosted more than 70 million video interviews and 200 million chat-based candidate engagements for over 1200 pioneering customers around the globe.

Job Description

HireVue is transforming the way companies discover and connect with talent.  We empower candidates to share their stories, demonstrate their abilities, and connect with opportunities unlocking potential for both candidates and our customers.  in a way that is fair and unbiased. By leveraging proven science and creating a more fair hiring process, we identify the skills that truly drive success, ensuring that hiring decisions are based on what matters most. Back by our industry leading AI-powered approach, we create a level playing field, eliminating barriers and making hiring more inclusive. We are shaping the future of talent acquisition—where skills, potential, and opportunity meet.  

As we enter our next phase of growth, we’re seeking a strategic VP of Product Marketing to define and elevate our market presence.  This position reports to the Chief Marketing Officer.

The VP of Product Marketing will be responsible for the strategic positioning and go-to-market success of HireVue’s solutions. Working closely with our Product Team and leadership and cross-functional teams, this role ensures alignment between market needs, product innovation, and revenue growth.

Key Responsibilities:

1. Product Positioning & Messaging

• Define and refine core positioning and messaging for the HireVue platform to differentiate us among a competitive talent technology landscape and a growing list of competing HR technology priorities.

• Develop customer-centric storytelling that speaks to Talent Acquisition, HR and business leaders, ensuring consistent messaging across all of our teams and channels.

• Own and evolve HireVue’s customer personas, ensuring deep insights into buyer needs, pain points, and decision-making drivers.

• Partner with the Brand and Communications teams to build content that drives thought leadership, market influence and industry message.  Partner on analyst and influencer strategies.

2. Pricing & Packaging Strategy

• Optimize and evolve our pricing and packaging strategy to drive growth and profitability with a focus on simplification and easy of purchase.

• Work with Finance and Product teams to analyze pricing effectiveness of current and new products and adjust based on customer insights and business goals. 

3. Competitive Intelligence & Market Analysis

• Lead the gathering and synthesizing competitive intelligence, ensuring that insights are easily consumable and readily available for go-to-market and product teams to effectively differentiate HireVue’s offerings.

• Maintain a pulse on market trends, customer needs, and emerging technologies, driving informed strategic decisions.

4. Sales Enablement & Revenue Impact

• Partner with Sales Enablement to assist with the design and execution of sales enablement programs, equipping sales teams with training, content, and tools to drive pipeline and close deals.

• Develop customer-centric sales narratives, battlecards, pitch decks, and competitive positioning frameworks to increase wins.

• Collaborate with Revenue Ops and Sales Leadership to measure impact and optimize enablement strategies.

5. Cross-Functional Leadership & Product Strategy Co-Development

• Partner closely with the Chief Product Officer and Product Management team to ensure market-driven product strategy.

• Provide input into product roadmap decisions with deep market and customer insights, ensuring alignment with business goals.

• Work with Demand Generation and Field Marketing to build messaging and on product-focused campaigns that drive demand and pipeline and close deals.

Qualifications

• 15 years of B2B SaaS Product Marketing experience, with a proven track record of success in product marketing for growing, industry-leading technology companies.

• Exceptionally strong expertise in product positioning, messaging frameworks, persona development, and sales enablement.

• Experience in optimizing pricing and packaging strategies for B2B technology companies in a competitive market.

• Leadership experience, with the ability to build, mentor, and scale a high-performing Product Marketing team.

• Executive communication skills and presentation ability with experience leading and influencing across multiple teams. A strong relationship and consensus builder who can deal with abiguity.  

• A data-driven, strategic mindset, with a passion for the product marketing discipline, market research, storytelling, and go-to-market execution.

• Experience in HR Tech, Talent Acquisition, or AI-driven SaaS solutions is a plus, but not necessary.

Additional Information

All team members at HireVue are expected to embody our core values, which are the H.E.A.R.T. of HireVue. They are: Hero for our Customers, Enjoy the Journey, Always do the Right Thing, Reach Forwards, and Take Action and Go. 

This position is a work-from-home role. The individual in this role must be able to work from home in an environment free from distractions, where they can attend virtual video meetings. Some travel may be expected to support customer meetings, attend trade shows, etc. 

Flexible Paid Time Off | Medical, Dental, Vision | 12 Weeks Maternity & Adoption | 401K match

Click Here for US Benefits

HireVue takes security seriously and has measures in place to protect work-related data in a remote setting. Our organization has implemented a BYOD (Bring Your Own Device) policy, HireVue uses Google User Enrollment, which ensures personal apps and data are kept separate from work apps and data should you choose to use your personal device for work purposes. HireVue can manage only the work-related aspects of the device, ensuring privacy for personal data.

HireVue is NOT currently hiring in:

AK, IA, ME, MS, NM or WV.

#remote-us