What are the responsibilities and job description for the Senior SEM Account Manager Job at HirexHire in Chicago position at HirexHire?

ABOUT US

HirexHire (pronounced hire by hire) is a Chicago-based recruiting and talent consultancy that integrates with companies short-term to provide long-term talent solutions. We take a seat in our client's everyday operations to understand their people's goals, gaps, and challenges. We then develop and implement the processes and technologies to execute a sustainable and scalable talent plan.

We partner with companies expecting or experiencing high growth who need to hire at scale or fill a critical role rapidly. Our clients are not looking for quick-fix placements but are thoughtfully building a hiring strategy to scale their businesses.

OUR CLIENT

Location : Chicago, IL HQ

Industry : Advertising / Media

Company Size : 25

What They Do : Our client is a performance marketing agency focused on eCommerce and healthcare. They aim to effectively scale their clients' revenue and customer acquisition efforts.

Contact HirexHire for more client information

THE ROLE

As a Senior SEM Account Manager, you will be responsible for developing and executing strategic SEM campaigns to drive online visibility, website traffic, and conversions for our clients. You will lead a team of SEM Account Managers, collaborate with innovative & transformative digital health and e-commerce clients, and leverage industry best practices to achieve outstanding results. Your role involves analyzing data, staying updated on SEM trends, and continually optimizing campaigns to meet and exceed client goals.

This is a fully remote role.

WHAT YOU WILL DO

Campaign Strategy & Planning

Develop and execute SEM strategies in line with client objectives.
Conduct keyword research and competitive analysis.
Create and manage campaign budgets and forecasts.
Develop a robust testing roadmap and ensure continuous evolution of client's SEM programs.
Develop comprehensive Quarterly Business Reports (QBRs) with the team that includes highlights of last quarter and top testing priorities for the upcoming quarter.

Campaign Execution

Create, optimize, and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and others.

Write and optimize ad copy for maximum click-through rates (CTR).

Set up and optimize landing pages for conversion rate optimization (CRO).

Implement A / B tests and other optimization strategies.

Performance Analysis & Reporting

Monitor and analyze campaign performance using various analytics tools.

Generate regular reports to track KPIs and campaign effectiveness.

Provide insights and recommendations for continuous improvement.

Client Communication

Maintain regular communication with clients to understand their business goals and objectives.

Present campaign results, insights, and recommendations to clients.

Address client queries and concerns promptly.

Team Management

Lead and mentor a team of SEM Account Managers.

Delegate tasks, set performance goals, and provide guidance.

Conduct team meetings and training sessions.

Stay Updated

Stay informed about industry trends and updates in search engine algorithms.

Recommend and implement new strategies and tools as needed.

WHAT YOU WILL NEED

Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).

Proven experience (typically 5 years) in Search, Shopping, and Performance Max campaign management.

Certification in Google Ads and other relevant digital advertising platforms

Strong analytical skills and proficiency in data analysis tools.

Excellent communication and presentation skills.

Leadership and team management experience.

Proficiency in SEO (Search Engine Optimization) is a plus.

Familiarity with web analytics tools like Google Analytics.

This role may require occasional travel to meet with clients or attend industry conferences.

Flexibility to adapt to changing client needs and industry trends is essential.

WHAT OUR CLIENT OFFERS YOU

Competitive salary and performance-based bonuses.

Team Investment : empowering new ideas and providing opportunities for continuous professional development

An open, supportive, and productive culture that extends into the homes of remote workers around the continent.

The opportunity to work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies

90% company sponsorship for health, dental, and vision

401K with employer match program

Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)

In-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities

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