What are the responsibilities and job description for the Chief Marketing Officer position at HKS Architects?

Overview :

The Chief Marketing Officer (CMO) acts as a growth driver, an innovation catalyst and a strategic advisor to the executive leadership team. Responsible for translating the firm vision into measurable, metrics-driven brand strategies and marketing execution. The CMO collaborates with business leaders to build influence with target audiences, including new and existing clients, industry partners, talent and external media channels along with other thought leaders. They lead a global, interdisciplinary creative studio of strategists, designers and editors to develop and implement high-impact campaigns that drive client acquisition and revenue growth. Additionally, the CMO will manage and lead external consultants to further support firm needs based upon demand.

The ideal candidate is an exceptional strategic leader and team builder with a strong understanding and passion for the design industry. Proven expertise in marketing, integrated communications and brand management. Exemplifies firm values through servant leadership, intellectual curiosity, continuous improvement and agility. Endorses the firm’s values by personally influencing resources, innovation and communication. Partners with cross-functional Enterprise leaders (i.e. Legal, Talent, Technology, Finance) to strengthen the firm’s global platform and enable business unit success. Responsible for budget development and oversight of global marketing investment.

Responsibilities :

Fosters strategic relationships with key business partners, vendors and media outlets to maximize marketing reach and impact
Works with internal practice leaders to understand their market strategy and needs to optimize marketing and communication effectiveness
Develops and oversees a comprehensive marketing execution plan that aligns with the firm's business goals and objectives, tracking campaigns and activities to ensure desired results, also ensuring alignment with the Chief Executive Officer and President
Collaborates with Practice Area and Business Development leaders to align marketing efforts with business development goals
Oversees brand expression, including visual identify, messaging and tone of voice to align with the firm’s vision, culture and strategy set by the Chief Executive Officer
Ensures consistent brand use across marketing channels
Drives brand positioning, differentiation and brand equity to enhance market share and brand awareness
Collaborates with business unit leaders on market research to identify target audiences and competitive emerging trends
Leads the creation of integrated strategies that optimize all external communication channels, including web site, social media, e-marketing and microsites
Leads MarCom team in the planning, execution and optimization of omnichannel campaigns, including digital, social media, events, awards, conferences, etc.
Oversees creation of high-impact content, including multi-media, that pushes the boundaries of storytelling in the design industry
Defines clear marketing objectives that are aligned with firm strategic objectives and establishes key performance indicators (KPIs) in collaboration with leadership to measure campaign success
Leverages working knowledge of firm stakeholders to continually recommend business-building initiatives which deliver against the firm's business and marketing objectives
Develops and maintains a strong brand identity that reflects the firm's values, expertise and unique positioning in the design industry
Collaborates with internal teams across the firm and external agencies to create compelling content and ensure a seamless alignment and the execution of marketing initiatives
Ensures marketing teams utilize digital marketing channels, including social media, email marketing and search engine optimization (SEO) to maximize campaign effectiveness
Monitors marketing campaign performance and analyzes data to evaluate the effectiveness of marketing initiatives
Provides regular reports and presentations to the executive leadership team, highlighting key performance metrics and recommendations for improvement
Stays informed on industry trends, emerging technologies and marketing best practices to drive innovation and stay ahead of competitors

Qualifications :

Accredited professional degree in Marketing, Journalism, Business Administration or related field; advanced degree preferred

Typically 20 years of related experience, with 5 years of experience as a marketing executive

Proficiency in MS Office Suite, Adobe Suite and AI software preferred

Proven experience in developing and executing integrated marketing campaigns across multiple channels

Advanced knowledge of and interest in the design industry

Successful track record with managing a team and performing duties in a fast-paced environment

Excellent presentation skills

Excellent organizational skills and the ability to work on multiple projects at the same time

Proven ability to develop and execute strategic plans, analyze data, derive insights and make informed decisions to drive business results

Proven ability to lead teams with diplomatic leadership style which puts value on trust-based relationships and collaboration, both internal and external

Proven ability to maintain existing client relationships and build new client relationships, with a focus on client satisfaction and stakeholder engagement

Ability to communicate and present ideas in a clear, concise, complete and correct manner both verbally and in writing

Ability to proactively problem solve and apply innovative solutions

Ability to collaborate and encourage collaboration in a team environment

Ability to effectively meet deadlines and accomplish business objectives at expected quality

Travel will be required

If you currently work for HKS, please submit your application via the Internal Careers Portal

HKS is an EEO / AA Employer : M / F / Disabled / Veteran

J-18808-Ljbffr

Apply for this job

Receive alerts for other Chief Marketing Officer job openings

Chief Marketing Officer

What are the responsibilities and job description for the Chief Marketing Officer position at HKS Architects?

What is the career path for a Chief Marketing Officer?

Job openings at HKS Architects

Not the job you're looking for? Here are some other Chief Marketing Officer jobs in the Washington, DC area that may be a better fit.

We don't have any other Chief Marketing Officer jobs in the Washington, DC area right now.

AI Assistant is available now!