What are the responsibilities and job description for the Chief Marketing Officer position at HKS INC?
HKS INC Chief Marketing Officer SALT LAKE CITY , Utah Apply Now
The Chief Marketing Officer (CMO) acts as a growth driver, an innovation catalyst and a strategic advisor to the executive leadership team. Responsible for translating the firm vision into measurable, metrics-driven brand strategies and marketing execution. The CMO collaborates with business leaders to build influence with target audiences, including new and existing clients, industry partners, talent and external media channels along with other thought leaders. They lead a global, interdisciplinary creative studio of strategists, designers and editors to develop and implement high-impact campaigns that drive client acquisition and revenue growth. Additionally, the CMO will manage and lead external consultants to further support firm needs based upon demand.
The ideal candidate is an exceptional strategic leader and team builder with a strong understanding and passion for the design industry. Proven expertise in marketing, integrated communications and brand management. Exemplifies firm values through servant leadership, intellectual curiosity, continuous improvement and agility. Endorses the firm's values by personally influencing resources, innovation and communication. Partners with cross-functional Enterprise leaders (i.e. Legal, Talent, Technology, Finance) to strengthen the firm's global platform and enable business unit success. Responsible for budget development and oversight of global marketing investment.
Responsibilities :
- Fosters strategic relationships with key business partners, vendors and media outlets to maximize marketing reach and impact.
- Works with internal practice leaders to understand their market strategy and needs to optimize marketing and communication effectiveness.
- Develops and oversees a comprehensive marketing execution plan that aligns with the firm's business goals and objectives, tracking campaigns and activities to ensure desired results, also ensuring alignment with the Chief Executive Officer and President.
- Collaborates with Practice Area and Business Development leaders to align marketing efforts with business development goals.
- Oversees brand expression, including visual identity, messaging and tone of voice to align with the firm's vision, culture and strategy set by the Chief Executive Officer.
- Ensures consistent brand use across marketing channels.
- Drives brand positioning, differentiation and brand equity to enhance market share and brand.
HKS is an EEO / Affirmative Action Employer and committed to a policy of non-discrimination in all employment practices including, but not limited to, recruiting, hiring, training, advancement, compensation, and termination.
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