What are the responsibilities and job description for the Director, Marketing Service Lines & Hospitals-Oncology position at HMH HOSPITALS CORPORATION?
Our team members are the heart of what makes us better.
At Hackensack Meridian Health we help our patients live better, healthier lives — and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It’s also about how we support one another and how we show up for our community.
Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change.
The Director, Marketing Service Lines & Hospitals is responsible for developing, executing and measuring comprehensive marketing strategies, plans and programs for service lines throughout the Hackensack Meridian Network. This position will specifically support the oncology service line across the network, including John Theurer Cancer Center, so experience with oncology marketing is highly preferred. Plans will be based on clear objectives, strategies and supporting tactics and measurable metrics utilizing both traditional and digital assets. Regularly evaluate regional market dynamics and work to maintain crisp competitive differentiation, while supporting the HMH master brand. Anticipate and act on emerging healthcare trends to position the system for the future, in conjunction with other system leaders. Manages a team of marketing professionals and works collaboratively with integrated marketing communication teams to leverage all new media and traditional channels. Identifies opportunities for network integration and harmonization of marketing approaches.
Qualifications:
Education, Knowledge, Skills and Abilities Required:
- Bachelor's degree in Marketing, Public Relations, Communications or a related field.
- Minimum of 10 years experience in healthcare marketing and/or communications or a related field, (academic medical center and/or large healthcare system is particularly a plus). with increasing management responsibility.
- Must have excellent management skills and be guided by a compelling ‘client/customer’ orientation, as well as writing skills and attention to details.
- Manages numerous accounts and complex issues with an orientation toward both creativity and details.
- Works extremely well with key customers in a matrixed environment.
- Excellent written and verbal communication skills.
- Proficient computer skills that may include but are not limited to Microsoft Office and/or Google Suite platforms.
Education, Knowledge, Skills and Abilities Preferred:
- Master's degree in Business Administration or related field.
- Health care industry and/or hospital marketing experience.
If you feel that the above description speaks directly to your strengths and capabilities, then please apply today!
