What are the responsibilities and job description for the Marketing Manager position at HNI Workplace Furnishings?
HNI Corporation is a global family of brands for the workplace and home dedicated to enhancing the spaces where we live, work, and gather. We pride ourselves on fostering an environment where we make a positive impact on others, upholding our beliefs in integrity, inclusion and belonging.
Your Impact Starts the Day You Do!
What We Need:
We are looking for a Marketing Manager to join our HNI Workplace Furnishings team in Muscatine, Iowa.
In this role, you will contribute collaboratively with a broad cross-functional team to lead, develop, implement, and manage brand communication strategies and marketing plans for new products and existing product portfolio within various business segments and vertical markets.
What You Will Do:
- Develop product, event, and brand plans for producing and delivering a wide range of marketing content to target audience segments highlighting company programs, initiatives, and services for new and existing products.
- Drive all phases of the product launch process from market research to launch to post-launch analysis.
- Work directly with internal functional groups, including Product Management, Digital Experience, Showrooms, Engineering, and Field Sales to execute tactics supporting the strategy.
- Engage and drive vendor relationships including design and communication firms, photographers and renderers, and printers in support of product and company initiatives.
- Develop and manage project-specific budgets and timelines while monitoring progress to milestones and auditing expenses for cost-savings opportunities.
- Create and present clear and persuasive rationale for marketing campaign approaches.
- Work with leadership and cross-functional teams to understand, define, and drive business strategies and strategic marketing initiatives.
- Ensure brand is communicated effectively through review and editing of content, including websites, social media, newsletters, brochures, and other marketing channels.
- Partner with sales team to identify customer installations to develop case studies that effectively communicate the brand story.
- Participate in activities as appropriate to ensure the success of the organization.
What You Need:
- Bachelor's degree in Marketing, Communication, Business Administration, or related field is required.
- At least 3 years of relevant experience is required; 4 years of experience preferred.
HNI Corporation (NYSE: HNI) is a manufacturer of workplace furnishings and building products, operating under two segments. The workplace furnishings segment is a leading global designer and provider of commercial furnishings, going to market under multiple unique brands. The residential building products segment is the nation’s leading manufacturer and marketer of hearth products.
As one of the larger employers in Iowa, HNI Corporation was recognized in 2018, 2019, and 2020 for the diversity of our Board of Directors and was named in 2020, 2021, and #6 in 2022 as one of America's Most Responsible Companies by Newsweek.
How we act today protects how we live tomorrow. Check out our CSR Report here: https://www.hnicorp.com/social-responsibility
Diversity, equity, and inclusion (DEI), are not just core beliefs at HNI - they are operational imperatives. We value each other’s differences in experiences and ideas to solve problems and better serve our customers. Take a look at our DEI goals here: https://www.hnicorp.com/diversity-equity-and-inclusion
We offer Benefits on Day 1, including a new voluntary benefit, Daily Pay! To learn about all the benefits HNI has to offer visit www.HNIbenefits.com.
We also invite you to visit us at www.HNICorp.com to learn more!
Salary : $64,875 - $86,500
