What are the responsibilities and job description for the Marketing and Sales Lead position at Hodge Industrial Technologies?
Key Responsibilities
- Develop and implement comprehensive marketing strategies to increase brand awareness, generate leads, and drive sales.
- Create targeted campaigns across digital, social media, print, and events platforms.
- Analyze market trends, customer data, and competitive landscape to inform strategy and optimize campaigns.
- Lead and mentor the marketing team, fostering a collaborative and results-driven environment.
- Cultivate partnerships with other departments (Sales, Operations) to ensure marketing initiatives align with business objectives.
- Oversee content creation, ensuring consistent messaging across all communication channels and maintaining brand integrity.
- Manage performance metrics, providing detailed reporting on ROI, KPIs, and recommendations for improvements.
