Community Relations Director

The Community Relations Director is responsible for increasing revenue by driving move-in sales to achieve and exceed budgeted occupancy goals for the community. The successful incumbent is an experienced sales professional who is a compassionate listener and capable of building strong relationships with prospects and their families. Utilizes multiple strategies to achieve sales targets/occupancy goals including: develop and execute marketing plans which include public and community outreach programs and developing a growing base of referral sources. The Community Relations Director (CRD) must maintain a thorough knowledge of the community's products and services to effectively and accurately represent the community to referral sources and client prospects. In addition, they must also maintain a working knowledge of local market trends and our CRM tool to support the development of sales and marketing strategies and action plans.

Key responsibilities include:
Work with the Chief Marketing Officer to develop and implement a rolling 90-day sales and marketing plan based on data in the CRM system and analyzing the competitive environment.

Create lasting customer relationships through personal appointments, phone calls, emails and other follow-up; effectively track each prospect from initial inquiry through the final decision in the CRM system.

Achieve and track sales activity targets including: calls, mailings, leads generated, appointments set, presentations, tours and closings.

Identify and build an effective network of community and professional sources for potential resident referrals; support development and execution of networking and community outreach events.

Ensure that the model suites(s)/apartment(s) are well maintained.

Effectively coordinate with other departments to ensure the seamless resident move-in process.

Assist with the development of communities' annual sales and marketing budget; monitor and manage marketing budget on a continual basis.

Ensure adequate levels of all collateral materials and other presentation materials on hand.

The successful candidate will…

Have at least three (3) years of successful sales experience, preferably in the hospitality, real estate or leasing industry; bachelor's degree preferred.
Possess an understanding of the wide variety of issues that senior adults and their families experience in this type of move; well-versed in the healthcare issues of senior adults.
Enjoy interacting with seniors and their families; is outgoing and positive.
Possess excellent verbal and written communication skills.
Have good organization and time management skills.
Have the ability to work under pressure with high demands.
Have the ability to use critical and creative thinking skills to resolve challenges quickly and efficiently.
Be able to develop relationships with prospects utilizing multiple strategies.
Have familiarity with local market and competitive landscape.
Possess strong analytical skills to interpret sales data.
Be high energy, creative and results-oriented.
Be computer-savvy; able to learn and work effectively with new technologies, e.g., CRM tool.
Possess the ability to effectively and professionally engage, interact and collaborate with residents, associates, visitors, etc.
Be a customer-focused, proactive and creative problem-solver.
Be able to work some evenings and weekends based on business needs/events schedule.
Be willing and able to take and pass a drug screen.
Be willing and able to submit to and pass a criminal background check.