What are the responsibilities and job description for the Marketing Director - Spray Foam position at Holcim Building Envelope?
Location:
Nashville, TN, US, 37214
Requisition ID: 12706
Join our great team and contribute as a:
Marketing Director - Spray Foam
WHO IS HOLCIM?
As a global leader in innovative and sustainable building solutions, Holcim is enabling greener cities, smarter infrastructure and improving living standards around the world. With sustainability at the core of our strategy, we are becoming a net-zero company, with our people and communities at the heart of our success. We are driving circular construction as a world leader in recycling to build more with less. It’s all thanks to our 70,000 talented people around the world who are passionate about building progress for people and the planet through four business segments: Cement, Ready-Mix Concrete, Aggregates and Solutions & Products.
Who Are Holcim People
Holcim people are passionate about finding better ways to build. They embrace innovation and improvement with a pioneering spirit. They work as trusted partners, creating better solutions and experiences for their customers, communities, and colleagues.
This role is accountable for driving overall marketing strategy and tactical execution to support business growth for our U.S. Spray Foam business unit in the Holcim Building Envelope Division. Responsible for leading brand management, new product launches, content planning and activation, paid media, annual and promotional channel programming, customer insights, marketing communications and partners heavily with other shared marketing teams on digital marketing, public relations, product management and events/tradeshow execution.
#HBEIND
ABOUT THE ROLE/WHAT YOU'LL BE DOING:
Accountable for marketing planning and execution of tactics for Spray Foam to obtain P&L, volume, and market share objectives.
Organize marketing activities around segmentation, the greatest return for spend, and obtaining growth and/or maintaining operating profit and market share in a highly competitive environment
Develop the Focus Areas for Marketing and KPI’s for Spray Foam for the Annual Planning Process in collaboration with Leadership and Product Management.
Develop a deep understanding of the landscape of the Spray Foam business and identify opportunities for increased demand and market expansion.
Build a strong brand for U.S spray foam and cultivate brand building activities to increase unaided brand awareness and consideration over time.
Develop and maintain a strong content and sales enablement plan to support thought leadership/insights and the sales process for spray foam.
Maintain and refine the Spray Foam value proposition and the relative messaging in the marketplace.
Align programming of customer and distribution channels to drive growth for the Spray Foam and measure success and return of all Holcim programming.
Align closely on growth strategies with sales leadership and build and maintain strategic partnerships with Field Sales Reps, Sales Managers, and Strategic Account Managers to assess market needs and opportunities for the business.
Drive Organization Alignment around critical Industry Relationships and Trade Show participation for Holcim to drive business critical issues and opportunities.
Be the voice and ear of marketing for the Spray Foam business
Develop deep insights into the current market environment, competition, Industry Issues and opportunities.
Coach and mentor direct reports
WHAT WE ARE LOOKING FOR:
Bachelors degree in Marketing, or Business-related field
MBA highly preferred
Total professional experience 10 years
Experience managing people/agencies within a marketing department or business unit preferred.
Ability to operate in matrix structure and with a degree of ambiguity
Ability to demonstrate excellent oral and written communication skills including the ability to clearly present recommendations and summarize complex issues.
Demonstrate both creative and critical thinking skills
Must be able to derive insight and provide actionable recommendations to leadership
What We Offer
At Holcim, there is endless opportunity for you to play your part. Whether you’re in a technical, managerial, or frontline role, you can shape a career that works for you. With us you’ll have the chance to embrace the passion we share for our planet. You’ll be encouraged to seek out diverse perspectives, share your ideas and build the skills and connections you need to perform at your best. Because it’s only when we work together in a culture where everyone thrives, that we can build the world we all want to live in.
In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request accommodation in order to apply for a position with us, please include a note on your application or reach out to us directly.
Holcim Solutions and Products US, LLC takes pride in our hiring processes and our commitment that all qualified applicants will receive consideration for employment without regard to age, race, color, ethnicity, religion, creed, national origin, ancestry, gender, gender identity, gender expression, sex, sexual orientation, marital status, pregnancy, parental status, genetic information, citizenship, physical or mental disability, past, current, or prospective service in the uniformed services, or any other characteristic protected by applicable federal, state or local law. Holcim Solutions and Products US, LLC, and its affiliates and subsidiaries are Equal Opportunity Employers, deciding all employment on the basis of qualification, merit and business need.
While we sincerely appreciate all applications, only candidates selected for an interview will be contacted.
Did we spark your interest? Build your future with us and apply!
Nearest Major Market: Nashville
Nashville, TN, US, 37214
Requisition ID: 12706
Join our great team and contribute as a:
Marketing Director - Spray Foam
WHO IS HOLCIM?
As a global leader in innovative and sustainable building solutions, Holcim is enabling greener cities, smarter infrastructure and improving living standards around the world. With sustainability at the core of our strategy, we are becoming a net-zero company, with our people and communities at the heart of our success. We are driving circular construction as a world leader in recycling to build more with less. It’s all thanks to our 70,000 talented people around the world who are passionate about building progress for people and the planet through four business segments: Cement, Ready-Mix Concrete, Aggregates and Solutions & Products.
Who Are Holcim People
Holcim people are passionate about finding better ways to build. They embrace innovation and improvement with a pioneering spirit. They work as trusted partners, creating better solutions and experiences for their customers, communities, and colleagues.
This role is accountable for driving overall marketing strategy and tactical execution to support business growth for our U.S. Spray Foam business unit in the Holcim Building Envelope Division. Responsible for leading brand management, new product launches, content planning and activation, paid media, annual and promotional channel programming, customer insights, marketing communications and partners heavily with other shared marketing teams on digital marketing, public relations, product management and events/tradeshow execution.
#HBEIND
ABOUT THE ROLE/WHAT YOU'LL BE DOING:
Accountable for marketing planning and execution of tactics for Spray Foam to obtain P&L, volume, and market share objectives.
Organize marketing activities around segmentation, the greatest return for spend, and obtaining growth and/or maintaining operating profit and market share in a highly competitive environment
Develop the Focus Areas for Marketing and KPI’s for Spray Foam for the Annual Planning Process in collaboration with Leadership and Product Management.
Develop a deep understanding of the landscape of the Spray Foam business and identify opportunities for increased demand and market expansion.
Build a strong brand for U.S spray foam and cultivate brand building activities to increase unaided brand awareness and consideration over time.
Develop and maintain a strong content and sales enablement plan to support thought leadership/insights and the sales process for spray foam.
Maintain and refine the Spray Foam value proposition and the relative messaging in the marketplace.
Align programming of customer and distribution channels to drive growth for the Spray Foam and measure success and return of all Holcim programming.
Align closely on growth strategies with sales leadership and build and maintain strategic partnerships with Field Sales Reps, Sales Managers, and Strategic Account Managers to assess market needs and opportunities for the business.
Drive Organization Alignment around critical Industry Relationships and Trade Show participation for Holcim to drive business critical issues and opportunities.
Be the voice and ear of marketing for the Spray Foam business
Develop deep insights into the current market environment, competition, Industry Issues and opportunities.
Coach and mentor direct reports
WHAT WE ARE LOOKING FOR:
Bachelors degree in Marketing, or Business-related field
MBA highly preferred
Total professional experience 10 years
Experience managing people/agencies within a marketing department or business unit preferred.
Ability to operate in matrix structure and with a degree of ambiguity
Ability to demonstrate excellent oral and written communication skills including the ability to clearly present recommendations and summarize complex issues.
Demonstrate both creative and critical thinking skills
Must be able to derive insight and provide actionable recommendations to leadership
What We Offer
- Competitive Compensation
- Retirement Savings
- Medical, Dental, Disability and Life Insurance Coverage
- Holistic Health & Well-Being Programs
- Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) for Health and Dependent Care
- Vision and other Voluntary Benefits and Discounts
- Paid Time Off and Holidays
- Paid Parental Leave (Maternity and Paternity)
- Educational Assistance Program
At Holcim, there is endless opportunity for you to play your part. Whether you’re in a technical, managerial, or frontline role, you can shape a career that works for you. With us you’ll have the chance to embrace the passion we share for our planet. You’ll be encouraged to seek out diverse perspectives, share your ideas and build the skills and connections you need to perform at your best. Because it’s only when we work together in a culture where everyone thrives, that we can build the world we all want to live in.
In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request accommodation in order to apply for a position with us, please include a note on your application or reach out to us directly.
Holcim Solutions and Products US, LLC takes pride in our hiring processes and our commitment that all qualified applicants will receive consideration for employment without regard to age, race, color, ethnicity, religion, creed, national origin, ancestry, gender, gender identity, gender expression, sex, sexual orientation, marital status, pregnancy, parental status, genetic information, citizenship, physical or mental disability, past, current, or prospective service in the uniformed services, or any other characteristic protected by applicable federal, state or local law. Holcim Solutions and Products US, LLC, and its affiliates and subsidiaries are Equal Opportunity Employers, deciding all employment on the basis of qualification, merit and business need.
While we sincerely appreciate all applications, only candidates selected for an interview will be contacted.
Did we spark your interest? Build your future with us and apply!
Nearest Major Market: Nashville
