Job Overview
We are looking for an experienced Creative Director to lead the development and execution of innovative marketing strategies for our consulting and construction company. This dynamic role combines both creative direction and strategic marketing, with a focus on promoting our brand, services, and project portfolio. The ideal candidate will have a deep understanding of the construction industry and the ability to create compelling content that resonates with clients, stakeholders, and the broader community. You will oversee all marketing efforts, from brand management and digital marketing to traditional marketing and PR campaigns.
Key Responsibilities
Creative Direction :
- Brand Development : Lead the development and evolution of the companys brand identity, ensuring consistency across all marketing materials and platforms.
- Creative Leadership : Guide the creative vision for marketing campaigns, including concept creation, graphic design, video production, and content development.
- Project Portfolio Presentation : Design and produce visually compelling project portfolios, case studies, and client testimonials that showcase the companys work in the construction industry.
- Content Creation : Oversee the creation of high-quality content, including promotional videos, blogs, website copy, and social media posts that highlight company projects and thought leadership in construction.
- Graphic Design Oversight : Supervise the production of branded materials such as brochures, presentations, infographics, and digital content.
Marketing Strategy & Execution :
Marketing Campaigns : Develop and implement marketing strategies and campaigns that promote our services, attract new clients, and increase brand awareness in the construction sector.Lead Generation : Drive marketing initiatives that support lead generation and client acquisition, including online marketing, direct mail, and event marketing.Digital Marketing : Oversee the companys digital marketing strategy, including website management, SEO, SEM, email campaigns, and social media.Market Research : Conduct market research to understand industry trends, customer needs, and competitor strategies to inform the companys marketing efforts.Advertising and Promotions : Plan and execute targeted advertising campaigns, including print, digital, social, and outdoor media, to promote services and increase brand visibility.Public Relations : Build relationships with the media and manage PR efforts to enhance the companys reputation, manage crisis communications, and generate positive press coverage.Trade Shows and Events : Organize and manage participation in industry trade shows, conferences, and networking events to showcase the companys expertise and build relationships with key industry players.Team Leadership and Collaboration :
Cross-Department Collaboration : Work closely with project managers, sales teams, and senior leadership to align marketing initiatives with company goals and project timelines.Vendor and Agency Management : Manage relationships with external marketing agencies, freelancers, and vendors, ensuring the delivery of high-quality marketing materials on time and within budget.Analytics and Reporting :
Performance Tracking : Analyze the performance of marketing campaigns and initiatives, using data and metrics to adjust strategies and optimize ROI.Budget Management : Oversee the marketing budget, ensuring that resources are allocated efficiently across various channels and initiatives.Reporting : Provide regular updates to senior leadership on the effectiveness of marketing strategies, campaign results, and ongoing efforts to enhance brand visibility.Qualifications
Education :
Bachelors degree in Marketing, Communications, Graphic Design, or a related field (Masters degree is a plus).
Experience :
Minimum of [X] years of experience in creative direction and marketing, preferably within the construction or architecture industries.Proven track record of managing integrated marketing campaigns from concept to execution.Strong portfolio showcasing creative projects, including digital content, branding, and print materials.Skills :
Expertise in brand strategy, creative development, and digital marketing.Excellent design and visual communication skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).Strong understanding of digital marketing channels including SEO, SEM, social media, email marketing, and content marketing.Exceptional writing and storytelling skills for both technical and creative content.Strong project management skills, with the ability to oversee multiple campaigns and deadlines.Knowledge of the construction industry, including industry-specific language and trends.Excellent leadership, communication, and team management skills.Ability to analyze data and metrics to assess campaign performance and make data-driven decisions.Additional Requirements :
Ability to work in a fast-paced environment and manage multiple projects simultaneously.Strong attention to detail and problem-solving skills.Ability to work independently and as part of a team.Work Environment :
This position is initially remote but will transition to be based in our Office location but may require travel to construction sites, client meetings, and events.Standard office hours, with flexibility required for meeting deadlines, attending events, and coordinating campaigns.How to Apply : Interested candidates should submit their resume, a portfolio showcasing relevant work, and a cover letter detailing their qualifications and experience to kevin@holdfast.build
