What are the responsibilities and job description for the Loyalty & Co-brand Marketing & Communications Manager position at Holland America Group?

Job Description

The Loyalty & Co-brand Marketing and Communications Program Manager oversees all loyalty and co-brand marketing initiatives. This role includes managing agency relationships, developing and executing communication strategies, planning and implementing loyalty promotions, and leading co-brand marketing efforts. Additionally, the Manager organizes and executes events to promote loyalty and co-brand programs.

Job Functions :

Develops and executes communication strategies for loyalty programs. Creates and manages content for emails, newsletters, and social media. Collaborates with the marketing team to ensure consistent messaging. Monitors and analyzes campaign effectiveness.
Develops and executes loyalty program promotions to boost engagement and retention. Collaborates with cross-functional teams on promotional offers and campaigns. Monitors and reports on promotion performance. Identifies and enhances new promotional opportunities.
Creates and executes marketing strategies for co-brand programs. Collaborates with partners on joint marketing campaigns. Manages co brand marketing budgets and tracks ROI. Analyzes market trends and competitor activities to guide strategies.
Plans and executes events to promote loyalty and co-brand programs. Coordinates with internal teams and external vendors for successful execution. Creates event marketing materials and communication plans. Evaluates event success and identifies areas for improvement.
Oversees relationships with external agencies for loyalty programs, ensuring alignment with brand standards and business objectives. Negotiates contracts, manages budgets, and conducts performance reviews, providing feedback to agencies.
Collaborates with cross-functional teams (marketing, analytics, customer service, IT) to ensure alignment and support for initiatives. Prepares and presents reports to senior management. Builds strong relationships with external partners and vendors.
Supports leadership in developing long-term strategies for loyalty and cobrand programs. Conducts market research and competitive analysis to inform decisions. Identifies and evaluates opportunities for program enhancements and partnerships. Develops business cases and proposals for new initiatives.
Collaborates with the Brand team to manage and maintain loyalty and cobrand brand guidelines, messaging, and materials. Ensures communications and marketing efforts align with brand standards. Updates brand guidelines as needed.

Qualifications :

Bachelor's degree in Business, Marketing, Communications, Graphic Design, or a related field

A minimum of 5 years of experience in increasingly responsible branding & marketing and / or event management positions. Master's degree in Marketing, Communications, Business, or a related field a plus

Proficient Microsoft Office products skill, including Excel, Word, PowerPoint, Outlook and Teams; proficiency and understanding of other role-relevant technologies and applications such as Adobe, photoshop, graphics and copywriting

Experience working with loyalty programs, co-brands, and financial partnerships in the travel or hospitality industry a plus

Experience with loyalty and credit card marketing preferred

Knowledge, Skills & Abilities :

Industry Knowledge : Extensive knowledge and understanding of loyalty and co-branding marketing and communication drivers, challenges, trends, best practices and key stakeholders. A deep understanding of customer engagement and retention strategies.

Program / Project Management : Ability to lead consumer-facing digital innovation from ideation through deployment, while often managing multiple projects and keeping them on-track in a still-developing environment.

Cross-Functional Collaboration : Extensive experience collaborating with diverse teams across various departments to build consensus and achieve common goals. Strong influencing and negotiating skills to maximize opportunities for alignment with internal and external business partners.

Exceptional Communication : Superb verbal and written communication skills for engaging with stakeholders at all levels, articulating the impact of initiatives and explaining concepts to both technical and non-technical stakeholders.

Prioritization : Ability to identify, prioritize, and articulate the highest impact initiatives

Analytical and Problem-Solving : Strong business judgment, good analytical, problem-solving, and decision-making skills.

Leadership Principles : Understanding of leadership styles, team dynamics, and management best practices.

Compliance and Legal : Understanding of relevant laws, regulations, and compliance requirements.

Motivation : Inner drive to achieve goals, maintain a positive attitude, and inspire others.

Social Skills : Proficiency in managing relationships, building networks, and navigating social complexities in the workplace.

Standard Position-related Skills : Exceptional critical thinking, innovative reasoning, organizational, time management, and adaptability skills to effectively manage changing priorities with a high level of quality. This position requires the use and exercise of independent judgement.

Physical Demands : Must be able to remain in a stationary position at a desk and / or computer for extended periods of time.

Travel : 25-50% with shipboard and shoreside travel likely

Work Conditions : Work primarily in a climate-controlled environment with minimal safety / health hazard potential.

This position is classified as "in-office." As an in-office role, it requires employees to work from a designated Carnival office in South Florida Tuesday through Thursday each week. Employees may work from their homes on Mondays and Fridays. Candidates must be located in (or willing to relocate to) the Miami / Ft. Lauderdale area.

Offers to selected candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

At Carnival, your total rewards package is much more than your base salary. All non-sales roles participate in an annual cash bonus program, while sales roles have an incentive plan. Director and above roles may also be eligible to participate in Carnival's discretionary equity incentive plan. Plus, Carnival provides comprehensive and innovative benefits to meet your needs, including :

Health Benefits :

Cost-effective medical, dental and vision plans

Employee Assistance Program and other mental health resources

Additional programs include company paid term life insurance and disability coverage

Financial Benefits :

401(k) plan that includes a company match

Employee Stock Purchase plan

Paid Time Off

Holidays - All full-time and part-time with benefits employees receive days off for 8 company-wide holidays, plus 2 additional floating holidays to be taken at the employee's discretion.

Vacation Time - All full-time employees at the manager and below level start with 14 days / year; director and above level start with 19 days / year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 84 hours / year. All employees gain additional vacation time with further tenure.

Sick Time - All full-time employees receive 80 hours of sick time each year. Part-time with benefits employees receive time off based on the number of hours they work, with a minimum of 60 hours each year.

Other Benefits

Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends

Personal and professional learning and development resources including tuition reimbursement

On-site preschool program and wellness center at our Miami campus

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About Us

At Carnival Cruise Line, our mission is to consistently deliver safe, fun, and memorable vacations at a great value. As the world's most popular cruise line, we offer a variety of unique experiences across our fleet, ensuring that every voyage is filled with excitement and discovery. From world-class entertainment and dining to exploring stunning destinations, we create lasting memories for our guests while maintaining a dedication to the places we visit and the lives we touch.

Join us and embark on a career that offers not only the chance to grow professionally but also the opportunity to be part of a global community that makes a difference.

In addition to other duties / functions, this position requires full commitment and support for promoting ethical and compliant culture. More specifically, this position requires integrity, honesty, and respectful treatment of others, as well as a willingness to speak up when they see misconduct or have concerns.

Carnival Corporation & plc and Carnival Cruise Line is an equal employment opportunity / affirmative action employer. In this regard, it does not discriminate against any qualified individual on the basis of sex, race, color, national origin, religion, sexual orientation, age, marital status, mental, physical or sensory disability, or any other classification protected by applicable local, state, federal, and / or international law.

https : / / www.dol.gov / sites / dolgov / files / WHD / legacy / files / fmlaen.pdf

https : / / www.dol.gov / ofccp / regs / compliance / posters / pdf / eeopost.pdf

https : / / www.dol.gov / sites / dolgov / files / WHD / legacy / files / eppac.pdf

https : / / www.dol.gov / ofccp / regs / compliance / posters / pdf / OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

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