Director, Brand Content and Partnerships - Hybrid

Job Description

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

We’re looking for an amazing Director, Brand Content & Partnerships to join our team. This is a hybrid role and can be based in either Seattle, WA or Miami, FL. Reporting directly to the Chief Marketing Officer and overseeing a team of four direct reports, along with several external agencies, the Director, Brand Content & Partnerships is a pivotal role within the Marketing and North America Sales department at Holland America Line (HAL). This position is essential for driving brand innovation, enhancing consumer engagement, and achieving strategic marketing goals through effective content and partnership strategies. You'll be responsible for leading all social media, content marketing, product marketing, influencer / creator, affiliate, and brand partnerships. To succeed, you'll need to work closely with various internal stakeholders, including Onboard Revenue, Onboard Experience, Food & Beverage, Entertainment, Revenue Management, and Deployment, to ensure alignment and successful execution of marketing strategies.

Here’s a summary of what Holland America Line is looking for in its Director, Brand Content & Partnerships. Is this you?

Responsibilities

• Own the brand partnerships strategy, roadmap & all partnership planning and execution.
• Drive significant brand innovation and differentiation through partnerships that enhance the experience, drive earned media value and give Holland America access to rich and relevant sources of prospective guests.
• Lead relationships and serve as the strategic point person between the organization and critical brand partners such as PPA, AARP, ASMI, etc.
• Engage and build strategic relationships with commercial and onboard leadership to align with partner goals and strategy.
• Create strong brand narratives and craft compelling differentiated stories that drive competitive advantage.
• Be our in-house Social Media SME with a deep understanding of Content Marketing. Lead all content planning & execution across channels.
• Drive differentiation grounded in consumer insights & data to create brand moments and innovate ideas.
• Lead a dynamic team to develop and execute innovative multi-channel campaigns that enhance our brand visibility.
• Develop and execute comprehensive product marketing including brand differentiation, key messaging, claims, itineraries, etc.
• Collaborate closely with Marketing & Commercial leadership to shape the content calendar.
• Drive strategy, budget, and execution of content marketing across multiple forms of media.
• Control the deployment of agency and internal resources for social media and content marketing platforms.
• Ensure compliance of all Brand Content and Partnerships policies and procedures.
• Drive the company’s profitability assessment of brand content by making recommendations and implementing initiatives.

Requirements

Please note that this is a hybrid position and can be based in Seattle, WA or Miami, FL. Candidates must be comfortable coming into the office 3 days / week (Tuesday-Thursday).

What You Can Expect

Our Culture… Stronger Together

Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees.

Americans with Disabilities Act (ADA)

Holland America Line will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws.

If the following job requirements and experience match your skills, please ensure you apply promptly.

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Remote working / work at home options are available for this role.

Salary : $132,300 - $178,600