What are the responsibilities and job description for the Social Media Content Coordinator position at Holland Hospital?
CURRENT HOLLAND HOSPITAL EMPLOYEES- Please apply through Find Jobs from your Workday employee account.
The Social Media Content Coordinator is an important member of the Marketing & Communications team and is responsible for developing and implementing effective social media strategies to increase brand awareness, drive consumer engagement and generate business. This role involves creating and sharing engaging content across various social media platforms, monitoring online conversations, coordinating campaigns and analyzing performance metrics while ensuring social media efforts align with brand image, organizational goals and strategic imperatives. This position reports to the Marketing & Communications Manager.
Employment Type: Full Time, Remote/hybrid with in-person requirements
Requirements: Bachelor's degree in marketing, communications, or related field, 3 -5 years' relevant social media experience required, 3-5 years' experience with Adobe Creative Suite required, Ability to record, edit and post videos from a smartphone required, Expert in Facebook, Instagram, LinkedIn, X and other social platforms required.
Develops and produces marketing content, comment responses, copy, video and strategies for social media and other tactics increase brand awareness and engagement.
- Identifies opportunities to strengthen consumer engagement and improve our patient experience through digital engagement in emerging tools and technologies.
- Ensures brand image and voice are constantly used and all content uses correct grammar and spelling.
- Proactively works to increase positive reviews, rankings and comments across the organization.
- Monitors consumer comments across content channels and responds appropriately and timely.
Manages all organization social media content, platforms, analytics and budget to ensure best outcomes and optimize ROI.
- Conducts multiple paid advertising campaigns for social media ads for best outcomes.
- Coordinates multiple projects simultaneously, meets deadlines and is efficient and attentive to detail and utilizes project management system.
- Monitors and communicates progress of projects, tasks and initiatives.
- Sets measurable goals, regularly tracks, analyze social media traffic and engagement to make data-driven improvements and optimize ROI.
- Keeps manager and director informed.
Collaborates and consults with the Marketing & Communications team and internal stakeholders to develop strategic and engagement social media initiatives, support and promotion.
- Work with digital marketing coordinator to conduct keyword research and optimal content.
- Works independently on digital research, analytics, digital advertising and engagement tools, tactics and content across all social media platforms.
- Conducts market research on industry trends and competitive analysis to provide best consumer engagement tactics.
Holland Hospital is an Equal Opportunity Employer, please see our EEO policy
