Director of Brand, Communications, and Digital Media (Hybrid)

We are a Firm where people truly believe in what they do and strive to achieve the highest standards of performance and success.

General Description

As a key strategic leader, the Director of Brand, Communications, and Digital Media will collaborate with the Chief Business Development & Marketing Officer, Directors of Business Development, Director of Marketing Operations, Director of Public Relations, partners, and other senior stakeholders in implementing and supporting firmwide branding, communications, and practice-specific marketing strategies and priorities.

The Director of Brand, Communications, and Digital Media will be responsible for creating and enhancing the firm’s brand and the development and execution of content marketing strategy. This role will oversee all external and internal visual identity and content marketing initiatives across multiple platforms and formats to drive brand recognition and awareness, leads and increase client engagement.

Key Responsibilities And Essential Job Functions

• Oversee brand identity and ensure consistency across all marketing initiatives and communications.
• Assess the firm’s brand and content strategy and make recommendations for improvement that are consistent with the firm’s strategy and culture.
• Champion and serve as a steward for the firm’s brand and visual identity and drive strategic and creative direction for the evolution of the brand, including digital and marketing communications.
• Monitor and measure brand performance using data and analytics.
• Collaborate closely with senior lawyers to understand market challenges, business opportunities, and competitive elements and align our content marketing strategy to address these.
• Work with firm committees — including Pro Bono, Diversity Leadership, and Women Enriching Business — on the firm’s brand as it relates to key constituents and initiatives, tailoring appropriately, but also ensuring appropriate consistency across all groups, stakeholders, and ventures.
• Partner with department colleagues in public relations, business development, recruiting, and other functional areas, globally and firmwide.
• Work with the Marketing leadership team to develop, recruit, and manage creative and content marketing teams.
• Drive brand identity and content strategy that supports and extends short- and long-term marketing and business initiatives.
• Create innovative and highly engaging campaigns with a digital-first focus.
• Integrate content marketing activities within traditional business development and marketing campaigns.
• Execute our visual identity to ensure design elements and content is consistently on-brand (in terms of style, quality and tone of voice), and optimized for collateral materials using published brand guidelines.
• Oversee team content calendar for key practice areas and initiatives.
• Supervise designers, writers/editors, content strategists.
• Stay abreast of industry best practices and emerging strategies in brand marketing.
• Assess the competitive landscape while continuing to create and drive visionary digital campaigns.
• Develop standards, systems and best practices for visual execution, content creation, distribution, maintenance, content retrieval, and material repurposing.
• Establish workflow for requesting, creating, editing, versioning, publishing, and archiving visual execution and content.
• Lead selection, direct, and manage relationships with creative agencies and other outside providers. Ensure projects are delivered on time, within the stipulated scope and budget.
• Special project and duties as assigned.

Required Skills

• Ability to think strategically and develop and implement brand strategies aligned with the firm’s goals.
• Superior presentation, verbal communication skills, tailoring communications effectively for a variety of groups and stakeholders; the ability to lead through influence rather than control and to create consensus-based support for business strategies and decisions.
• Professional presence and gravitas to gain the respect and trust of the other members of firm leadership as a true strategic business partner; a naturally collaborative approach, culturally astute mindset, and sound judgment.
• Well-honed analytic and problem-solving skills, and strong business acumen.
• Ability to successfully undertake large-scale, long-term projects, develop alternative methods to complete them, and implement corresponding solutions.
• Demonstrated ability to manage outside agencies and other consultants to augment in house capabilities.
• Outstanding interpersonal skills and demonstrated ability to operate effectively in a global, multi-cultural organization.
• Strong team building, people development and managerial skills.
• Ability to cultivate a team environment where ideas can be shared, questions can be asked, and individuals are accountable for their performance.
• Must exhibit the ability to inspire confidence, respect and trust across the firm.
• Excellent problem analysis, creative solution development, and results delivery.
• Proactive self-starter, resilient, highly organized, and able to work well with peers in firm administration as well as with attorneys at all levels.
• Excellent communication skills required (writing, coaching, presentation).
• Practiced at remaining calm under the pressures of working in an environment with multiple stakeholders and demonstrated capacity to work well with attorneys who have a wide range of business development goals and marketing skills.
• Ability to work in an environment with shifting priorities to meet time-sensitive deadlines, as well as manage multiple projects simultaneously, including confidential matters.
• Proven ability to achieve measurable results through superior project and team management skills.
• Well organized with meticulous attention to detail.
• Comprehensive knowledge of business landscape and global markets.
• Outstanding aesthetic sense, artistic flair, and in-depth steeping in brand strategy and related principles; proven success developing strategies that are executed through a creative vision in keeping with overall business objectives.
• Well-rounded conceptual design skills, with a broad knowledge of interactive/digital experiences including web, mobile, email marketing, and multimedia.
• Experience creating integrated content for all marketing channels, from digital and social media, to paid media, mobile, and print; working knowledge of print, video and audio production and principals; understanding of basic advertising principles, particular digital advertising.
• Proven success mentoring, managing, and developing high-performing teams.

Required Qualifications & Education

• 15 years of relevant branding, design, and creative leadership experience, with a strong digital marketing background, in highly sophisticated environments, including law firm, professional services or financial services.
• Knowledge of PC, Mac applications, including the entire suite of MS Office applications, and Adobe Creative suite; working knowledge of project management and digital marketing tools.
• Bachelor’s degree required.

This position may be filled in Illinois, District of Columbia, or New York. The base salary ranges for this position are listed below. These ranges may not be applicable to other locations. An individual's actual compensation will depend on the individual's qualifications and experience. In addition to the base compensation, Holland & Knight provides bonus opportunities and an exceptional benefits package.

• Illinois – $220,000 - $330,000/yr
• District of Columbia – $240,000 - $360,000/yr
• New York City – $240,000 - $360,000/yr

Benefits: Our goal is to promote a work environment in which individuals have access to the resources they need to be at their best both professionally and personally, which includes resources that encourage individuals to focus on their health and well-being. Below is a list of just some of the benefits we offer: generous paid time off; eleven paid holidays per year; time off for bereavement or jury duty; paid leave for new parents; comprehensive medical (PPO and HDHPs), dental and vision plans including coverage for domestic partners; life and AD&D insurance; short and long term disability insurance; tax-advantaged accounts for health care expenses, including FSA or HSA; FSA for dependent care; supplemental AFLAC policies for medical care; excess liability coverage; health advocacy services; behavioral health and counseling resources for all family members; 401(k); profit sharing; pre-tax transit and parking program; backup care for children and adults; senior care planning support; and resources for individuals with development disabilities and their caregivers.

Benefits may vary by position and office.

Holland & Knight is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran or any other protected class.

Personal Information collected from applicants will be used for the purpose of processing the application throughout any recruitment or employment process, as well as inclusion in a personnel file. Categories of data collected may include name, address, phone numbers, email, Social Security Number, and signature. Holland & Knight may collect further information if you consent to a background check. This includes criminal background, employment, and certifications. Please visit Legal Information Portal for Holland & Knight LLP’s privacy policies.