What are the responsibilities and job description for the Product Manager, Engine Swap Solutions & Fittings (Onsite) position at Holley Performance Products?
Job Summary : The Product Manager of Engine Swap Solutions & Fittings will be responsible for understanding the competitive landscape, articulating our products' value propositions, analyzing industry pricing, and developing deep customer insights to guide our product strategy - with a particular focus on Engine Swap Solutions & Fittings. This role requires a strategic thinker with a keen eye for market trends and the ability to translate consumer needs into compelling product offerings.
Key Responsibilities :
- Conduct in-depth market analysis to identify and understand competitors' strengths, weaknesses, and strategies.
- Develop and refine the unique selling proposition (USP) for our products, ensuring they stand out in the marketplace.
- Establish and maintain a comprehensive pricing strategy that reflects market conditions, cost structures, and consumer perception of value.
- Gather and analyze customer insights through various methods such as surveys, interviews, and focus groups to inform product development and positioning.
- Collaborate with cross-functional teams, including marketing, sales, and R&D, to develop and execute product strategies that align with consumer needs and company goals.
- Monitor and report on product performance, market trends, and consumer feedback, adjusting strategies as necessary to achieve product objectives.
- Represent the organization at trade shows and events to gather market intelligence and promote our products.
Qualifications :
