Product Marketing Specialist

Job Summary

We are seeking a creative and strategic Product Marketing Specialist with a strong background in graphic design to join our team. This role is responsible for developing and executing marketing strategies that promote our lockers, enhance brand awareness, and drive sales. The ideal candidate will combine technical product knowledge with creative design skills to produce compelling marketing materials, digital content, and sales collateral.

Key Responsibilities

Product Marketing & Strategy

• Develop and execute product marketing strategies to drive awareness and sales of millwork products.
• Conduct market research to identify industry trends, customer needs, and competitor strategies.
• Collaborate with the sales and product development teams to create positioning and messaging that differentiates our products.
• Manage product launches, including marketing campaigns, promotional activities, and sales enablement tools.
  
  
  

Graphic Design & Branding

• Design visually compelling marketing materials, including brochures, catalogs, social media graphics, and advertisements.
• Ensure brand consistency across all marketing assets and communications.
• Create engaging visual content for digital platforms, including website banners, email campaigns, and product presentations.
  
  
  

Digital Marketing & Content Creation

• Develop and manage website content related to products, ensuring SEO optimization and brand alignment.
• Support social media campaigns with high-quality graphics and targeted messaging.
• Assist in video production and editing for product demonstrations and promotional content.
• Design and implement email marketing campaigns to nurture leads and drive conversions.
  
  
  

Sales Support & Customer Engagement

• Create sales collateral, presentations, and product data sheets to support the sales team.
• Assist in trade show planning, including booth design, promotional materials, and event branding.
• Work closely with customers and internal teams to gather testimonials, case studies, and success stories.
  
  
  

Qualifications

Required:

• Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field.
• 3 years of experience in product marketing, graphic design, or a similar role.
• Strong knowledge of Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro, etc.).
• Experience in millwork, construction, or manufacturing industries is a plus.
• Proficiency in digital marketing tools, including email marketing platforms, social media management, and website content management systems (CMS).
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to manage multiple projects simultaneously.
  
  
  

Preferred:

• Experience with CAD software or 3D rendering tools is a plus.
• Familiarity with marketing automation platforms such as HubSpot, Mailchimp, or Salesforce.
• Knowledge of photography and video production for marketing purposes.