Social Media Coordinator

Description

Hollywood Feed was established in the 1950s, in Memphis, TN, as a pet supply store with friendly and knowledgeable service. More than half a century later, our love for pets is who we are today. Our associates are family and the face of each location. We care about each other, our pets, and our customers. Come and experience the passion and drive that makes Hollywood Feed what it is today.

Job Summary

This position reports directly to the Marketing & Ecommerce Manager under the Merchandising, Analytics, & Marketing Department. The Social Media Coordinator will play a crucial role in optimizing our digital marketing efforts across social media and creating visually appealing content. This position is responsible for managing and executing social media strategy, engaging with our online community, designing content in line with the brand, and enhancing our brand's digital presence in line with marketing strategies. Their innovative thinking, excellent communication skills, and deep understanding of social media platforms will play a pivotal role in shaping our online identity and fostering meaningful connections with our audience.

Key Responsibilities

• Develop and execute a social media content calendar that aligns with our brand's voice, objectives, and target audience across various platforms.
• Create and schedule engaging content, including images, giveaways, videos, captions, and stories, that resonate with our online community and drive audience engagement.
• Plan, execute, and oversee paid social media advertising campaigns with Marketing & Merchandising needs while optimizing targeting and budget allocation for maximum ROI.
• Engage with followers and respond to comments, messages, and inquiries in a timely and authentic manner to foster a positive online experience. Escalate unusually challenging social media interactions to Customer Service and Legal if necessary.
• Collaborate with cross-functional teams to ensure a consistent brand message and promotional campaigns across all social media channels.
• Use social media analytics tools to track and analyze performance metrics and provide regular reports with insights and recommendations. Adjust content using data driven strategies.
• Identify and connect with influencers and potential brand partners as needed to expand our online reach and enhance collaboration opportunities. Manage affiliate marketing platforms.
• Monitor social media trends and competitors to stay current with platform updates and algorithm changes and adapt strategies accordingly.
• Support stores in their social media efforts and content and contests. 
• Assist with photography & videography projects.
• Learn and utilize graphic design and photoshop techniques to create visually appealing marketing content. 

Qualifications

Requirements & Qualifications

• This position requires 45 - 50 hours/week in our Memphis office and may require some weekend and evening availability
• Highly organized with the ability to manage multiple tasks, meet deadlines, and adapt to changing priorities.
• Strong analytical skills, with the ability to interpret data and extract actionable insights to improve social media performance.
• A passion for staying connected to online trends, pop culture, and emerging digital platforms.
• Excellent written and verbal communication skills with the ability to adapt tone and style for different platforms and audiences.

Education & Experience

• 2 years experience in social media management, community management, or related roles.
• Experience with Meta Business Suite
• Proficiency in using social media platforms (Facebook, Instagram, LinkedIn, Threads, X, Pinterest, YouTube, TikTok, etc.) for business purposes, including content creation, scheduling, and engagement.
• Experience with drawing designs and logos.

Preferred Experience

• Basic understanding of Google Analytics. 
• Basic graphic design skills for creating simple visuals or resizing images for social media posts.
• Fundamental knowledge of the pet industry, pet nutrition, and retail operations.
• Basic experience using business intelligence tools like PowerBI and Sisense.
• Experience with Sprout Social or similar platform.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer in an office setting.

The above is designed to describe the general nature and scope of the job and is not an exhaustive listing of all duties, expectations, or tasks and should not be taken as such.

Hollywood Feed is an Equal Opportunity Workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.